Qualtrics X4 The Experience Management Summit 2023
Salt Lake City, UT | March 7th-9th
Quirk’s Los Angeles 2023
Los Angeles, CA | February 22nd-23rd
What Is Delta Testing, And How Do You Do It?
User experience (UX) testing is the process of understanding end users, what they need, and what they value when interacting with a product, system, or service. However, the challenge with traditional methods, like beta testing, is that it’s not continuous; The feedback becomes stale, and insights are fragmented. 5 to 15% of all development projects […]
Testing 101-Monadic Testing
At some point, every company wants to test a new product, service, or idea. But what’s the best way to do that? Many organizations use focus groups or other types of research methods. However, these approaches can be time-consuming and costly for smaller companies with limited resources. In this article, we’ll explore monadic testing—a type […]
Achievement Unlocked: How Market Research Takes GaaS to the Next Level
Introduction Choose your fighter! GaaS or traditional gaming? In this blog, we’ll examine games as a service. Games as a service, or GaaS, is a way for game publishers to “monetize video games beyond their point of sale“. It also provides players with new content like missions, competitions, and gear. This is done through season passes, […]
Fuel Cycle Integration with UserTesting Extends Access to More Customer Communities
Market research cloud leader makes it easier for researchers to test digital products pre- and post-launch SANTA MONICA, Calif. – October 19, 2022 – Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies, today announced that their integration with UserTesting (NYSE: USER) is available for public release. The integration was demoed at […]
The Human Insight Summit 2022
Sponsor | New Orleans, LA
Testing 101-Conjoint Analysis
If you’re like most businesses, you want to know what customers think about your product or service. The answers to this question are critical to your success. Fortunately, there is a technique called conjoint analysis that can help answer it. In this post, we’ll explain what conjoint analysis is, how it works, and its benefits […]
TMRE 2022
Sponsor | San Antonio, TX
Women in STEM and Market Research
Women belong anywhere they want to be! From Ada Lovelace to Mae Jemison, women have advanced the world through science, technology, engineering, and mathematics (STEM). In 2019, the US Census Bureau reported that there were 10.8 million STEM workers, but only 27% of those workers were women. And, women in STEM typically earn less than men; the […]