Fresh Insights: How Market Research Can Help Grocery Brands Thrive
Want to know what trends will shape the grocery industry in 2023? Well, experts are predicting that the effects of inflation will still be lingering, the growth of retail media will continue, and the total return of the in-store shopping experience will have a significant impact. Grocers have faced many challenges in the past three […]
ChatGPT’s Impact on Market Research: Revolutionizing Customer Insights
Fuel Cycle is a market research technology company that recognizes the potential of technology in transforming the industry. They have been exploring how the emerging technology of ChatGPT can take their research and day-to-day responsibilities to the next level. ChatGPT’s Natural Language Processing features are especially useful for market researchers as it can provide deeper […]
Leveling Up Your MR for the Video Game Industry
Market research is essential for any business to be successful, and the gaming industry benefits especially from agile market research solutions that focus on what’s working for customers right now. This eBook explores how the Fuel Cycle ecosystem helps to advance games as a service, gaming accessibility, and gaming partnerships with adjacent industries.
Empowering Inclusive Market Research: The Role of Accessibility
Market research aims to collect data that will lead to better business decisions and provide better products or services for end users. As we’ve seen in recent years, technology has made it easier for more people to participate in market research than ever before. Mobile surveys and virtual video interviews are standard practices in 2023. […]
Satisfying Customer Appetites: The Role of Market Research in the Restaurant Industry
According to recent forecasts, the restaurant industry will generate $997 billion in sales in 2023, despite inflation. However, rising ingredient costs, competition, and customer expectations could offset post-pandemic progress. Market research allows restaurants to bridge the gap between what they offer and what customers want, allowing them to optimize menu offerings and services and stay […]
Finding the ‘So What’ Behind Your Research
Like many industries, banking has faced many challenges in recent years, from increasing competition to shifting customer expectations – challenges that require market research to stay ahead of. However, First National Bank of Omaha (FNBO) was not getting what it wanted from its old research processes. The work was being done, and the money was […]
Consumers demand answers from retailers about price hikes
Retail Leader | Elizabeth Christenson | Lifestyle changes created by inflationary pressures may actually benefit retailers in essential categories if they can adapt to consumers’ changing needs.
The Insider’s Guide to Market Research for the Insurance Industry
The global market research industry is worth $82 billion, and it’s only showing signs of growth. That’s for a good reason. Market research in industries like insurance can hold massive sway over the success of multi-billion dollar companies. This white paper dives into how to make modern market research work in the insurance industry.
How Community Can Benefit the Banking Industry in the Impending Recession
During economic downturns, banks must remain connected to their customers and communities to provide financial support and stability to individuals and businesses. Building strong online community ties is one of the most effective ways to accomplish this. This article will explore how banks can use online communities to make connections and the robust benefits communities […]
ATI Gatherings: Actioning Insights Questions Answered
Providing insights is not a barrier. Ensuring those insights actually move the needle is the job at hand. Is where the insights are reported the problem? Is it the storytelling that’s the issue? Is the fact that there isn’t rich enough data feeding the insights the conundrum? It’s all of the above. We discuss solutions […]