Addressing Social and Political Issues in Retail: Insights from Consumer Survey
In today’s market, consumers want to engage with companies that share their beliefs and positively impact the world. This means that retailers must understand and address the issues that matter most to their customers to maintain relevance and attract new customers. According to a 2019 study, 64% of global consumers indicated that they would either […]
Adapting to Changing Spending Trends in Insurance
With the rise of digitalization, companies across all sectors constantly compete for consumers’ limited attention online. The game is to stay visible, but it’s becoming increasingly difficult as more and more players develop their digital presence. According to a McKinsey analysis, in 2017, only five traditional omnichannel auto insurers were among the top 20 internet […]
Fuel Cycle’s Employee-Focused Approach Earns Inc. Best Workplaces Honor
Recently, we announced that Fuel Cycle has been recognized as one of the best workplaces in the US by Inc Magazine in its annual list of the Best Workplaces for 2023. After collecting data from thousands of submissions, Inc. selected 591 honorees this year. This list names companies that have excelled in creating exceptional workplaces […]
Fuel Cycle Ranks Among Highest-Scoring Businesses on Inc. Magazine’s Annual List of Best Workplaces for 2023
Leading market research cloud named among best workplaces in the nation for commitment to employee well-being and company culture. SANTA MONICA, Calif., May 10, 2023 /PRNewswire/ — Fuel Cycle Inc., the leading market insights technology ecosystem that delivers mission-critical intelligence and insights for key decision makers who own product, brand, and market experiences for Fortune 500 brands, has […]
Market Research for Startups
Did you know that 90% of startups fail within their first year? That’s right, the journey to success can be challenging, and without proper planning and research, your business could become just another statistic. That’s why market research is crucial for any startup. It helps you identify your target market, analyze competitors, and create effective […]
How Market Research Supports Top Banking Focuses in 2023
How will recent challenges impact banking in 2023? How will increased prices influence retail banking behavior? How will fintech innovations change the way banks interact with customers? And most importantly, where should your bank place its focus to capitalize on these trends as they develop? To answer those questions, we first have to spot the […]
5 Game-Changing MR Trends for the 2023 Holiday Season
The holiday season seems far away right now, but it’s never too early to plan. This period is one of the busiest times of the year, with shoppers scouring the market for the perfect gifts for their loved ones. To make the most of this opportunity, retailers must stay up-to-date with the latest market research […]
Virtual and Augmented Reality: The Future Of Market Research?
With a growing need to understand consumers and predict their behaviors, market research (MR) is big business. Even with record inflation, the MR industry isn’t slowing down a lick; it’s growing at unprecedented rates. The global forecast shows that MR is expected to reach nearly $109 billion in 2026 at a growth rate of over […]
2023 Trends for Customer Research
Market research is a critical component of any successful business strategy. As a result, corporate market researchers play a vital role in gathering insights that help companies make informed decisions about their products, services, and marketing strategies. The data presented in this ebook comes from the 2023 State of Market Research survey [January 2023], which […]
Maximizing Returns: The Business Case for Building and Maintaining Online Communities
As an insights pro, you understand the importance of building an engaged insights community of customers — and you also know that it’s challenging to measure the full financial impact of such a community. While traditional research methods have their place, communities offer a continuous approach to customer engagement that generates more business value as […]