Prescribing Success: The Role of Market Research in Healthcare Strategy
As the healthcare industry experiences the long-standing effects of pandemic burnout, hospital leaders must also grapple with economic challenges, from staffing shortages to supply chain problems and rising costs. National health expenditures in the US have risen almost nine times higher since 1970. Despite these challenges, hospital executives can take steps to control and reduce […]
Community Management FAQs
Online market research communities have become an increasingly popular way for businesses to gather valuable insights about their target audience. To remain agile in rapidly changing business landscapes, companies must maintain an ongoing open dialogue with their customers, who are stakeholders in their brand. Online communities offer a platform for companies to engage with their […]
Beyond Surveys: Leveraging Online Communities for Business Growth
In today’s rapidly evolving business landscape, companies need to stay connected to their customers to maintain a competitive advantage. This requires gathering valuable customer feedback and insights to make informed business decisions that drive growth. Online communities have emerged as a powerful tool for businesses to connect with their customers and gather insights, and for […]
Fresh Insights: How Market Research Can Help Grocery Brands Thrive
Want to know what trends will shape the grocery industry in 2023? Well, experts are predicting that the effects of inflation will still be lingering, the growth of retail media will continue, and the total return of the in-store shopping experience will have a significant impact. Grocers have faced many challenges in the past three […]
ChatGPT’s Impact on Market Research: Revolutionizing Customer Insights
Fuel Cycle is a market research technology company that recognizes the potential of technology in transforming the industry. They have been exploring how the emerging technology of ChatGPT can take their research and day-to-day responsibilities to the next level. ChatGPT’s Natural Language Processing features are especially useful for market researchers as it can provide deeper […]
Leveling Up Your MR for the Video Game Industry
Market research is essential for any business to be successful, and the gaming industry benefits especially from agile market research solutions that focus on what’s working for customers right now. This eBook explores how the Fuel Cycle ecosystem helps to advance games as a service, gaming accessibility, and gaming partnerships with adjacent industries.
Empowering Inclusive Market Research: The Role of Accessibility
Market research aims to collect data that will lead to better business decisions and provide better products or services for end users. As we’ve seen in recent years, technology has made it easier for more people to participate in market research than ever before. Mobile surveys and virtual video interviews are standard practices in 2023. […]
Satisfying Customer Appetites: The Role of Market Research in the Restaurant Industry
According to recent forecasts, the restaurant industry will generate $997 billion in sales in 2023, despite inflation. However, rising ingredient costs, competition, and customer expectations could offset post-pandemic progress. Market research allows restaurants to bridge the gap between what they offer and what customers want, allowing them to optimize menu offerings and services and stay […]
Finding the ‘So What’ Behind Your Research
Like many industries, banking has faced many challenges in recent years, from increasing competition to shifting customer expectations – challenges that require market research to stay ahead of. However, First National Bank of Omaha (FNBO) was not getting what it wanted from its old research processes. The work was being done, and the money was […]
Consumers demand answers from retailers about price hikes
Retail Leader | Elizabeth Christenson | Lifestyle changes created by inflationary pressures may actually benefit retailers in essential categories if they can adapt to consumers’ changing needs.