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2023 Trends for Customer Research
Market research is a critical component of any successful business strategy. As a result, corporate market researchers play a vital role in gathering insights that help companies make informed decisions about their products, services, and marketing strategies. The data presented in this ebook comes from the 2023 State of Market Research survey [January 2023], which provides insights into the current state of the industry and identifies emerging trends that will shape the future of market research.