4 Tips For Measuring Community ROI
A community can do so much for a brand. It can help provide insights on what consumers like about a product or service—and what they don’t care for. It can open a direct channel of communication with your most loyal customers. It can even give you ideas on what products to introduce next. Yes, it […]
LaVar Ball’s Market Research Foul
By Andrew Hahn, SVP of Sales at Fuel Cycle Lonzo Ball, UCLA college basketball star, made waves when he came out with his own shoe line and priced them at $495. Without an NBA contract in hand, many felt that, not only was the shoe outrageously overpriced—not even Kobe or Lebron ask for more than […]
Fuel Cycle Unleashes New Data Analytics Platform for Deeper Customer Intelligence
LOS ANGELES, May 2, 2017 – FUEL CYCLE (https://fuelcycle.com/), an online community platform for the world’s leading brands, announced today FUEL Discovery, a new product that allows brands to easily interpret customer data collected from various sources over time. Available as a standalone solution or as an addition to the community platform, FUEL Discovery gives brands access to […]
5 Reasons Brand Transparency Fuels Customer Loyalty
As the customers brand relationship evolves to fit into 21st Century living, it’s becoming more and more clear that transparency is key to cultivating that accord. In fact, 94% of consumers are more likely to remain loyal to a brand that offers transparency more than those brands that choose to remain closed off, according to […]
The Lies You Are Telling Your Customer Are Costing You
Several videos from different media agencies displayed pink slime pouring from a giant steel machine. This was the nation’s introduction to a substance they may have been involuntary consuming for years. “Pink slime,” as it was officially dubbed, is a mixture of beef trimmings that is cleaned with a decent amount of ammonium hydroxide and […]
Community Manager Spotlight: Jade
In honor of Community Manager Appreciation Day (January 25th) we have started a new blog post series – the Community Manager Spotlight. On the 25th of every month we will be highlighting one of our very own FUEL CYCLE Client Success team members. Their expert insights can be used to learn a little more about […]
Brands Face 50% Higher Revenue Risk In 2017
According to the latest forecast from research firm Forrester, fewer and fewer revenue streams are safe. Over the next twelve months, companies across B2B and B2C industries will face up to 50 percent higher revenue risk as customers appear willing to switch brands on a dime. This increased risk is a byproduct of ongoing trends: […]
3 Vital Ways To Humanize Customer Data
Stacy from Davenport, Iowa is in her early 50’s and has been buying products from a major beauty brand retailer for years. She is a stunning mother and wife whose beauty goals include creating a confident makeup look and ensuring her skin stays hydrated. Because of her busy schedule as a fulltime nurse, she prefers […]
Social Science Teaches Us Community is Vital to Brand Growth
It comes as no surprise that the strongest brands have the strongest communities. Brands such as Starbucks and Apple come to mind when thinking of powerful and enduring customer loyalty. An almost religious like quality surfaces from consumers when Apple debuts a new product or Starbucks seasonally changes its logo. And sure, these brands are […]
The Missing Customer Experience Element: Employee Engagement
It stands to reason that happy employees make great brand ambassadors. And, great brand ambassadors attract more customers. Those who study customer satisfaction find that, since employee engagement has a direct, positive effect on customer satisfaction, employers who take initiatives to increase the engagement of their client-facing workers are simultaneously taking steps to increase customer […]