Generating Customer Insights From the Internet of Things (IoT)
“Big Data” may dominate the headlines, but increasingly there has been a recognition that Micro Data more accurately describes the opportunity for brands in the years ahead. The most valuable information a company can have consists, not of macro-level trends, but rather one-to-one customer data and intelligence that can strengthen relationships and foster longer-term profitability. […]
Community Manager Spotlight: Jamie
In honor of Community Manager Appreciation Day (January 25th) we have started a new blog post series – the Community Manager Spotlight. On the 25th of every month we will be highlighting one of our very own FUEL CYCLE Client Success team members. Their expert insights can be used to learn a little more about […]
The New Wave Of Market Research
Online communities are an intimate way of having a pulse on what your customers are feeling and saying about your product and brand. FUEL CYCLE recently conducted a survey asking Market Researcher’s questions on what their most valuable tools are for collecting data and maintaining a community. The results are reflective of a larger conversation […]
4 Tips For Measuring Community ROI
A community can do so much for a brand. It can help provide insights on what consumers like about a product or service—and what they don’t care for. It can open a direct channel of communication with your most loyal customers. It can even give you ideas on what products to introduce next. Yes, it […]
LaVar Ball’s Market Research Foul
By Andrew Hahn, SVP of Sales at Fuel Cycle Lonzo Ball, UCLA college basketball star, made waves when he came out with his own shoe line and priced them at $495. Without an NBA contract in hand, many felt that, not only was the shoe outrageously overpriced—not even Kobe or Lebron ask for more than […]
Fuel Cycle Unleashes New Data Analytics Platform for Deeper Customer Intelligence
LOS ANGELES, May 2, 2017 – FUEL CYCLE (https://fuelcycle.com/), an online community platform for the world’s leading brands, announced today FUEL Discovery, a new product that allows brands to easily interpret customer data collected from various sources over time. Available as a standalone solution or as an addition to the community platform, FUEL Discovery gives brands access to […]
5 Reasons Brand Transparency Fuels Customer Loyalty
As the customers brand relationship evolves to fit into 21st Century living, it’s becoming more and more clear that transparency is key to cultivating that accord. In fact, 94% of consumers are more likely to remain loyal to a brand that offers transparency more than those brands that choose to remain closed off, according to […]
The Lies You Are Telling Your Customer Are Costing You
Several videos from different media agencies displayed pink slime pouring from a giant steel machine. This was the nation’s introduction to a substance they may have been involuntary consuming for years. “Pink slime,” as it was officially dubbed, is a mixture of beef trimmings that is cleaned with a decent amount of ammonium hydroxide and […]
Community Manager Spotlight: Jade
In honor of Community Manager Appreciation Day (January 25th) we have started a new blog post series – the Community Manager Spotlight. On the 25th of every month we will be highlighting one of our very own FUEL CYCLE Client Success team members. Their expert insights can be used to learn a little more about […]
Brands Face 50% Higher Revenue Risk In 2017
According to the latest forecast from research firm Forrester, fewer and fewer revenue streams are safe. Over the next twelve months, companies across B2B and B2C industries will face up to 50 percent higher revenue risk as customers appear willing to switch brands on a dime. This increased risk is a byproduct of ongoing trends: […]