The State of Qualitative Market Research in 2020
In January 2020 we surveyed 195 market researchers to find out how they field qualitative studies and what they think of qualitative data. Then the coronavirus crisis struck. Here’s a brief summary of what researchers had to say when we asked them about their qualitative research habits initially. Spoiler: those running the most successful qualitative research […]
The State of Qualitative Market Research
In January 2020, we surveyed 195 market researchers to find out how they field qualitative studies and what they think of qualitative data. The full report reveals that while qualitative research is being conducted by most researchers, less than half of are utilizing the very best techniques to gather the richest kind of insights. Download this report to discover: Current industry usage of quantitative versus qualitative […]
Empowering Customers to Shape Your Products
Your customers are the greatest source of learning. Listen to a conversation with top experts in the field, Fuel Cycle’s Chief Product Officer, Rick Kelly and Community Expert, Jono Bacon, as they discuss the importance of leaning on your network of customers, how to gather their expertise, and build a feedback mechanism that rewards everyone. After listening to this webinar webinar you’ll walk away knowing: How […]
How Blockchain Technology Works
Besides sounding like something out of a sci-fi movie, blockchain technology really is seemingly futuristic in many ways. This article will serve as your definitive guide to understanding what blockchain technology is, how it works, and the overall benefits it holds for businesses. Defining Blockchain Technology Blockchain technology is a structure that stores transactional records […]
Emotional Marketing: Customer Decision-Making 101
Google knocked it out of the park in regards to emotional advertising this year. During the 2020 Super Bowl, they aired the Don’t Forget/Loretta commercial. I don’t know about you, but the tears were streaming. As a quick (and not nearly as stunning as the actual ad) recap, an elderly husband uses Google in an […]
Research Panels
As market researchers, our biggest goal is to collect and analyze insightful data that we can use to drive the bottom line. One way of doing that is by using research panels. Research panels are an effective way to collect information in a relatively budget-friendly way, but there ways to get the most out of […]
Fuel Cycle’s Response to Customers and Partners Amid COVID19 Crisis
Fuel Cycle’s Response to Customers and Partners Amid COVID19 Crisis The human and economic cost of the COVID-19 crisis is unlike anything the world has experienced for many decades. As consumers shift behavior dramatically, so does their interaction with brands. To stay afloat, companies need to identify these changes in demand and be able to quickly pivot strategies among resource and budgetary restrictions. Fuel Cycle, a leading experience management […]
Research Geek Podcast – “Ask the Experts” with Rick Kelly
Covid-19 Economic Pulse Survey
Due to the coronavirus pandemic, the global economy is changing. Fuel Cycle surveyed 501 Americans as Part 1 of an economic pulse study to uncover the details behind their new spending habits. The results reveal necessary insight for any business hoping to keep up in this strange new marketplace. Organizations that don’t keep up with customer demand won’t survive. Download this ebook to discover: Striking changes to the U.S. workforce and how income level impacts people’s confidence in the U.S. to recover economically How […]
Supercharge UX Research with Real-time, Agile Video
Sit back, relax and join Calista Corley, CRO of Fuel Cycle in this 30 minute virtual meet-up and learn how to “supercharge UX research with real-time, agile video.” You can expect to learn: How to navigate your research with minimal disruption using a live, powerful qualitative research solution for conducting in-depth interviews via video calls. How you can engage with participants from anywhere and on […]