How to Evaluate Media Content
“When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results.” Robert Rose, Content Marketing Strategist and Author When it comes to evaluating the design of your website, business cards, brochures, or pamphlets, you likely pool […]
Setting the Stage for Agile Research in 2021
In a survey Fuel Cycle ran this year, 83% of corporate researchers reported they expect to be doing most or all their research online in the next 12 months. Meanwhile, SurveyMonkey research found that 47% of market research pros plan to increase their usage of DIY research solutions, compared with only 27% who plan to […]
A 2020 Retrospective On Market Research
Back in March, when the COVID-19 pandemic was moving full-steam ahead, businesses prepared themselves for short-term changes in consumer behavior. However, many companies didn’t anticipate that almost a year later, we would still be in the thick of quarantines, shutdowns, and a “new normal.” As we enter the third wave of COVID cases sweeping across […]
Why You Need A Voice-of-Customer Program
A Voice-of-Customer Program (or VoC program for short) is a way for organizations to capture, analyze, and implement customer feedback to better their products and services. Customer feedback helps small, and large businesses understand their customers on a deeper level. With a VoC program, companies gather data that tells them about customer expectations, preferences, dislikes, […]
5 Ways To Improve UX Research
In order to be successful, brands must understand what makes their customers tick. From pricing to marketing to product features, businesses need to invest in usability research tools if they expect to stand out amongst the competition. With the right combination of user experience research (UX research) and effective UX research tools, organizations can crack […]
How to do In-Home Usage Testing
Have you ever seen the Swiffer WetJet TV commercials? If so, you likely remember that they had a series of ads where they would drop off a box of their cleaning products at an “unsuspecting” family’s doorstep. The family would then use the product, and all of their cleaning problems would magically disappear. Ok, not […]
Market Research Predictions for 2021
According to Forrester’s 2021 Predictions report, organizations will need to double-down on technology-fueled experiences, operations, products, and ecosystems in the coming year. Additionally, their success will depend on how swiftly they harness tech to enable their workforce and build platforms that differentiate them from competitors. Investing in new technology, realizing the value of existing technology, […]
5 Inspirational Customer Experience Quotes from CX Experts
Customers these days expect a lot out of companies, and with thousands of company reviews available with the click of a button, who can blame them? There is more information about brands than ever before, empowering customers to make informed decisions before purchasing. The availability of information and fierce competition among brands make the customer […]
Agile Market Research: Mindset or Method?
“Agile” is not a foreign term. In fact, it’s such a hot topic that we may be growing desensitized to its original definition, which is simply, “the ability to move quickly and easily.” When most people think of qualitative research, they don’t think “quick” or “easy.” But as technology enables greater speed, all business units are pressured to keep up by adopting agile methodologies and incorporating them […]
5 Signs You’re Not Using Cutting Edge Market Research Software
The data collected with agile market research ensures that businesses are incorporating customer and employee needs into products, communications, and services. By understanding exactly what their audience wants and needs, businesses can quickly make effective decisions that will lead to increased market growth and a healthy bottom line. In addition to consumer insight, market research […]