What’s Reshaping the Healthcare Industry
The healthcare industry was rocked by the Obama care initiative in 2010. With a new administration that vows to expand healthcare coverage across the nation, it’s time that healthcare leaders step up and focus on patients. As much as we’d like to avoid it, visiting a doctor’s office at different intervals throughout our lives is […]
System Usability Testing | UX Research | Fuel Cycle Ignition
UX mistakes are shockingly common. And they can have a major impact on your product adoption and retention rates. Research by Amazon Web Services shows that 88% of online shoppers won’t return to a website after having a bad user experience. Ouch. Choosing whether or not to include a hamburger menu, add more modals, or provide instructional popups could be key decisions that make it easier […]
User Research for Product Managers
No matter what type of product you manage, consumer experience plays a crucial role in the product development process. Product experience management involves a deep dive into the customer journey from awareness to purchase and beyond. Product management aims to understand consumer needs and behavior patterns at all stages of the sales pipeline using data. […]
The Ultimate Guide to Observation Research
When it comes to reliability, some researchers call self-reported research the Achille’s heel of survey data collection. The reason? Self-reported research is sometimes inaccurate and thwarted by a participant’s own biased perception. When the reliability of survey research comes into question and market researchers need accurate data to inform marketing, product, and business decisions, observational […]
Fragmented Loyalty in Financial Services
Anyone who keeps tabs on innovation in the financial services sector knows that with its limitless service potential and expansion opportunities, the industry is experiencing huge growth following the boom in personal technology use. Despite this industry-wide growth, traditional retail banks are struggling to capture and retain new customers. Instead, Millennials and adult Gen Zers […]
A Project Template for User Research
Agile research methods involve various consumer insight tracking methods, including in-depth interviews, focus groups, online surveys, and more. User research is crucial to staying ahead of the competition in just about any industry. Still, it can be expensive and time-consuming, so UX teams need to stay organized with project templates. Project templates help research teams […]
Fuel Cycle Named INC Top 20% Fastest Growing Regional Private Companies
Fuel Cycle Ranks No. 259 out of 5000 on Inc. Magazine’s List of California’s Fastest-Growing Private Companies Santa Monica, CA, March 16, 2021 – Inc. magazine today revealed that Fuel Cycle is No. 259 on its second annual Inc. 5000 Regionals: California list, the most prestigious ranking of the fastest-growing California-based private companies. Born of the annual Inc. 5000 franchise, this regional list represents a […]
A Retailer’s Guide to Using Templated Surveys
When it comes to launching a new retail product, customer research goes a long way in ensuring that your release is successful. Capturing your target market’s feedback and insights with agile research methods will help you make tweaks to your product before it hits the shelves. One of the best ways to capture feedback in […]
Vanguard’s Tips for Winning Stakeholder Support for Your MROC
Vanguard was founded in 1975 by John Bogle as a client-owned mutual fund firm with no outside owners. This revolutionary business model has allowed Vanguard to put their clients first while keeping investment costs down. To this day, Vanguard is a top leader in low-cost investing with over 25 million account holders. Recently, Fuel Cycle […]
5 Benefits of Virtual Focus Groups & Interviews for CX Teams
Even before the pandemic made the world go virtual, the market research industry utilized online research methods to cut down costs and boost efficiency across the board. With a focus on agility, many brands yearn for consumer data in real-time so they can pivot quickly to changes making virtual interviews and virtual focus groups the […]