Research Integrity for Online Communities
Companies today want to engage in strategy-led growth without interruptions or fear of malicious behavior. Unfortunately, one of the biggest barriers to research integrity is the cyber threat of bots and fraudulent users. As noted in multiple journals, these cyber threats are ever-increasing, with bots now able to answer open-ended questions with stealth fluency. Programmers […]
The Ultimate Guide To Employee Communities
After unprecedented business growth and historically low unemployment, organizations were flush with top talent before COVID-19 shut down the nation in March of 2020. Now, as we head into the Summer of 2021, many businesses are struggling to find employees at all. With many losing their jobs due to the shutdowns, multiple rounds of stimulus […]
Virtual Interview Use Cases for Financial Services
The financial services sector has become increasingly competitive in the last few decades as the popularity of big banks has waned and smaller boutique-style organizations have gained traction. Financial services like taking out a home loan, opening investment accounts, and refinancing are now offered by a wide variety of smaller financial institutions with easy-to-use technology, […]
Becoming the Customer’s Voice Within the Organization
During a recent Fuel Cycle webinar, we discussed the importance of customer voice with Jeff Dahms, the Director of CX at the First National Bank of Omaha (FNBO). Jeff emphasizes that while his organization can’t claim to have the “secret sauce” to voice of customer program success, they have found a model that works for […]
Attributable Effects
Quantitative research, and especially the gathering of performance data on brands, concepts, advertisements, or other stimuli, is essential for companies to understand how current and potential customers feel about an existing category or new idea. However all too often, organizations make decisions based on this data without truly understanding what changes will actually make a difference and how it will […]
Delta Testing
Digital experience is mission critical for business leaders who seek to capture, retain, and expand customer relationships. Across every industry, digital leaders’ earnings growth outpaces laggards by an average 1.8 times. Mobile app usability, website speed, and digital conversions are the new battleground for customer acquisition across all sectors and geographies. To help businesses thrive in an era of […]
Virtual Interviews For CPG & Retail
The last decade has caused the CPG and retail industries to struggle as corporate giants have monopolized the market, leaving no room for small brands to grow. With a plethora of information online, including user reviews, customers are also avoiding brick-and-mortar stores to browse products or buy things impulsively. The COVID-19 pandemic has furthered this […]
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What we’re chatting about over s’mores.
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What we’re chatting about over s’mores.
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GreenBook’s Annual GRIT survey is back!