White Paper: Delta Testing | GRIT
Digital experience is mission-critical for business leaders who seek to capture, retain, and expand customer relationships. Across every industry, digital leaders’ earnings growth outpaces laggards by an average 1.8 times. Mobile app usability, website speed, and digital conversions are the new battleground for customer acquisition across all sectors and geographies. To help businesses thrive in an era of constant […]
Fuel Cycle Receives Top 10 Ranking for Technology Provider and Most Innovative Companies in Market Research Industry Report
SANTA MONICA, Calif., July 13, 2021 — Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies has been awarded recognition in the GreenBook Research Industry Trends (GRIT) Report for the third consecutive year as Top 10 in the Business Innovation category. The GRIT report is one of the most acclaimed and widely […]
The Ultimate Guide to Virtual Interviewing
Qualitative research is invaluable to organizations looking to learn more about their customers. While such methods provide value beyond quantitative research, only 15% of researchers conduct qualitative research. Why does it account for such a small portion of overall market research spend? Traditionally, qualitative research is extremely time-consuming, expensive, and analysis can be complicated. Thankfully, with the advent of […]
Navigating The PR Nightmare
In today’s business world, it’s easier than ever before to get your message out to your target audience. You can spread your company offerings around like confetti between your website, social media profiles, and email platform. The only problem with this ever-present communication? If your message is poorly crafted or customers find out you are […]
Fuel Cycle Launches Frictionless Standalone Video Interview Product
SANTA MONICA, Calif., July 12th, 2021 — Fuel Cycle, Inc., the leading market research cloud for Fortune 500 companies, introduces Live, a new virtual interview solution designed to rapidly increase insights volume from customers and product users. Live expands the qualitative research capabilities of businesses by dramatically simplifying the process of hosting focus groups and user interviews. Conversations hosted through Live directly impact revenue and product development by connecting brands with customers more regularly, reducing the cost of recruiting, and facilitating […]
FC Connect 2021 Top Takeaways
FC Connect 2021 was all about leveraging insights to ignite action. Our speakers delivered high-impact tips on a variety of topics, from homing in on the right product research strategy to creating magical brand experiences. With so many key learning moments, we thought it would be helpful to synthesize the best of the best for […]
Return to the Office: Future of Employee Experience
If the last year has taught us anything, it’s that “business as usual” can be turned on its head, rearranged, and become anything but usual. While many companies in the US already offered work-from-home options to their employees, the COVID-19 pandemic made remote work an urgent necessity, and in many cases, a state-mandate. The kitchen […]
The Great Consumer Shift: How has COVID impacted consumer behavior?
Consumers in the U.S. are optimistic and starting to spend at pre-COVID levels The great disruption of March/April 2020 changed consumer behavior in 3 big ways: 1) Omnichannel is ascendant; 2) the Homebody Economy will be with us in the medium term at least; 3) The barrier to switching brands, retailers or ways of shopping […]
Panel: Igniting Product Innovation: Agile Research for a Competitive Edge
One of the questions many of us asked ourselves this last year is, “what really matters?” As consumers begin spending again, businesses are in a unique position to redefine the norm. And when all signs point to a more digital future, how can product and UX teams confidently innovate to ensure their offerings meet new […]
Saving the Infiniti Car Brand: A Lesson of Transformative Insights
Learn from the experience of a co-leader of the initiative that saved the Infiniti auto brand and transformed it from the junkyard of automotive history into a top-tier luxury brand competitor. There are 3 key elements to making insights transformative. Key Takeaways: Commitment: From senior management and the execution level employees Good Research: I.e. Problem definition, sample, […]