Delta Testing: Getting It Right The First Time
Time and time again, we see hear stories of both established and up-and-coming brands launching a new product or campaign that strikes a deep chord with customers. Suddenly, they’re filling a gap that nobody else knew existed. It’s tempting to call it beginner’s luck or credit the corner of the market big brands had already […]
How to Avoid Marketing Missteps (Hint: MR)
Read on to discover: Common marketing missteps and how to avoid them Advice to proactively address marketing concerns Solutions to avoid mistakes before they’re made Marketing is an umbrella term for all of the activities businesses do to get customers interested in their product. Though there are different marketing goals, like building awareness or conversion, […]
Optimizing Qualitative Research for Mobile Technology
Due to a growing dialogue around diversity, equity, and inclusion, researchers rightly worry about representation in research – especially when it comes to qualitative research. Traditional focus group processes are unintentionally exclusionary, as less than 12% of the U.S. population can easily visit a research facility based on geography alone. And with 1-in-5 Americans being smartphone-dependent, digital mobile qualitative isn’t […]
Leading Healthcare into the Future: How Emerging Providers Improve Patient Care with Digital Experiences
Digital healthcare experiences have surpassed the traditional definition of telemedicine and telehealth. No longer restricted to contacting a specialist, healthcare experiences now encompass an astonishing range of activities that leverage online and technology-driven advancements. Innovations that seemed like far-fetched ideas a decade ago are now the reality of healthcare. These developments have placed patient experience at the center of healthcare. Download […]
Empowering Employee Communities
Read on to discover: The history of the Andon Cord in employee responsibilities A modern implementation of the Andon cord in digital initiatives Foresight into the future of employee experiences “Every team member has the responsibility to stop the line every time they see something that is out of standard. That’s how we put the […]
Fuel Cycle Announces Partnership with Global Research Tech Company Delvinia
Live by Fuel Cycle forms Technology Exchange with CRIS by Delvinia SANTA MONICA, Calif., October 13, 2020 — Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies has announced a new partnership with Delvinia, a global research tech and data collection company. Per the terms of the technology exchange, Fuel Cycle will offer access to CRIS by Delvinia, and […]
Reinvigorating Your Research Community (psst: It’s as important as launching one)
Does it ever start to seem like your research community has “run its course?” Or maybe you’re struggling to track accurate ROI and are beginning to wonder whether it’s worth the investment. Perhaps you don’t even have a research community yet, because concerns like these are holding you back. If any of this sounds familiar, […]
Insights that Ignite Action: Elevate Your Market Research Impact Potential
Insights should be the seeds of action. Most modern businesses have vast amounts of data and packaged predictions, but there is a disconnect around the context, implications, and necessary action. As research professionals and strategists, we are in a powerful position to produce work that impacts business outcomes. But we all know that the most beautifully designed […]
How to Create Magical Brand Experiences: 3 Cases
Read on to discover: Magic Spoon: The value of visual branding to evoke an emotion Peloton: The value of community and power of influencers Bumble: The value of insights to drive product development Tiktok has about one billion active users, a number that is growing by the minute. In short, 60-second videos users can share […]
Communities for Customer-Centric Organizations
Read on to discover: Online research communities are among the most popular and cost-effective ways for market researchers to capture real-time qualitative customer data. An online research community uses an internet platform to initiate, organize, and collect in-depth qualitative customer insights. Most communities are invite-only, composed of carefully recruited customers and a central community manager […]