Time and time again, we see hear stories of both established and up-and-coming brands launching a new product or campaign that strikes a deep chord with customers. Suddenly, they’re filling a gap that nobody else knew existed. It’s tempting to call it beginner’s luck or credit the corner of the market big brands had already claimed. But getting it right isn’t about luck. In this talk, we’ll explore how three different brands set themselves apart by gaining a deep understanding of their customers using existing tools, methods, and philosophies that are applicable to every business, no matter the size or stage.
Attendees of this session will learn:
– A true insider’s perspective on three case studies from Catalog, Google, and Fuel Cycle
– How Delta Testing technology enables brands to skillfully integrate the flow of user insights
– Tips for leveraging continuous research for everything from branding to product development
