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CUSTOMER STORY | Abercrombie & Fitch

Establishing Customer Empathy Through Constant Connection

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AGILE RESEARCH

Reach New Horizons with Validated Agile Research Methodologies

Cutting-edge and innovative agile methodologies empowering innovation, flexibility, and adaptability.

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Unlock your potential

Elevate market, product, and brand intelligence

Empower your brand with Fuel Cycle’s suite of agile methodologies — gain meaningful, validated, and predictive insights for informed and confident decision-making. Effortlessly embrace expert insight methodologies and seamlessly validate decisions across diverse audiences, tailored for your industry and brand.

TAKE YOUR BUSINESS TO THE NEXT LEVEL

Empowering precision solutions

Discover tailored research solutions and unlock the ideal methodology with our research menu.

From market exploration to brand support and measurement, our solutions align with business questions across the research lifecycle.

RAPID TIME TO INSIGHTS

Enabling data-driven and confident decision-making

Gain a competitive edge with speed, efficiency, and quality by embracing our automated processes for rapid adaptation and data-driven decisions.

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Unleashing the power of your data

Uncover new insights with machine learning models and advanced analytics and take immediate action by uncovering data connections.

Track changes over time with robust tracking solutions and benchmarking studies for an effective approach.

 

MOBILE-FIRST SOLUTIONS

Innovative mobile technology to stay connected on-the-go

Engage your audiences where they are already spending most of their time with Fuel Cycle’s mobile-first solutions, designed for smaller screens and competing attention spans. 

Fuel Cycle’s mobile app – available for both moderators and community members – offers research methods optimized for a mobile environment, including Focus Groups and Insight Reels, for timely, iterative research. 

Empower decision-making: Instant access to essential insights

Drive transformative action and convert business questions into results via the Research Engine.

Measure Advertising Brand Lift

Understand the impact of an early-stage advertisement or press release on brand sentiment.

Track Sentiments & Behaviors

Understand category behaviors, respondent sentiment, unmet needs, and targeting information for potential customers. ​

Track Brand Health

Compare your brand’s health with your top competitors over time with frequent data collection, automated longitudinal analysis, stat-testing, and driver’s analyses.​

Measure Category Brand Perceptions​

Understand how respondents view your category at large and the key brands within it.

Prioritize Concepts & Creative Elements

Determine which stimuli (names, ideas, ads, messages, etc.) resonate most with your audience across key metrics.​

Prioritize Product Features

Using the Kano model, categorize features from must-haves and delighters to those with little impact.​

Measure Market Share & Conversion

Capture a snapshot of customers’ journey through the conversion funnel and calculate your brand’s market share in comparison to competitors.

Optimize Product Price

Determine the impact of product or service price changes on key performance metrics.​

Benchmark User Experience

Measure how your UX stacks up against industry standards using the System Usability Scale. ​

Accelerate decision intelligence.

By leveraging the Research Engine, which powers leading insight communities, brands forge connections with their key audiences and harness actionable insights that drive confident business decisions.