Measure Category Brand Perceptions

Uncover Key Associations for Brand Growth

Provide valuable insights into how your brand is perceived, identify unique associations to capitalize on, and pinpoints core brand attributes for growth.

Understand your brand's perception across the market

By examining brand familiarity, frequency of exposure, ad recall, and open-ended descriptions, you gain a comprehensive understanding of your brand’s positioning in the market. You can analyze and compare against (9) competitors how consumers perceive your brand. 

Identify the unique associations that set your brand apart and leverage them to your advantage. Uncover areas where consumer perception may be lacking, enabling you to address gaps and seize brand growth opportunities.

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Drive brand improvement and sentiment

Evaluate brand attributes through customized rating scales to determine how your brand performs on key dimensions, and compare your brand’s performance against your competitors, gaining insights into areas of strength and areas that require improvement. 

The Brand Perception report includes an open-ended brand perception word cloud and top (5) open-ended descriptions for each brand, giving you a qualitative understanding of consumer sentiments. Automated driver analysis helps you identify the attributes that are most important for brand growth, empowering you to focus your efforts strategically.

Supercharge insights and take your brand to the next level

You can elevate your brand perception analysis to the next level by incorporating advanced analytics such as Key Segment Discovery and Significance Testing

These agile methodologies provide deeper segmentation analysis and statistical significance to your findings, delivering richer insights to inform your brand strategies and decisions.

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Accelerate decision intelligence.

By leveraging the Research Engine, which powers leading insight communities, brands forge connections with their key audiences and harness actionable insights that drive confident business decisions.