Measure Market Share & Conversion
Market Share via Funnel Analysis
Evaluate your brand’s position and performance across the evolving competitive landscape while optimizing for market share.
Comprehensive assessment of the conversion funnel
Gain a deep understanding of your brand’s conversion journey from awareness to final conversion. By analyzing consumer behavior at each stage of the conversion funnel, you can compare your brand’s performance with market averages and specific competitors of interest.
Identify areas of strength and opportunities for improvement, ensuring your brand stands out in the market.
Assess, measure and optimize market share
With automated Predictive Market Share calculations, you can accurately measure your brand’s market share. This valuable insight allows you to assess the percentage of the market your brand currently holds.
By comparing your market share with that of your key competitors, you gain a clear understanding of your brand’s positioning. Armed with this knowledge, you can make strategic decisions to increase your market share and outperform your competitors.
Actionable reporting and advanced analytics
Receive comprehensive findings to supercharge your insights, that includes a Conversion Funnel analysis of your brand compared to market performance averages, and automated statistical testing to compare each stage of your conversion funnel journey with competitors.
Additionally, you have the option to add advanced analytics, such as Key Segment Discovery and Significance Testing, to further enhance your reporting and unlock deeper insights.
Accelerate decision intelligence.
By leveraging the Research Engine, which powers leading insights communities, brands forge connections with their key audiences and harness actionable insights that drive confident business decisions.