Prioritize Concepts & Creative Elements

Validate Your Ideas with Confidence

Gather real-time feedback on your concepts and creative assets to make informed decisions and prioritize resources effectively.

Utilize concept testing and gain early validation

Quickly evaluate the strengths and weaknesses of your concepts, and asses the potential of your new product ideas or creative assets at an early stage.

Identify and validate which ideas have the highest potential for success, saving time and money on those that are less likely to resonate with your target audience.

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In-depth performance intelligence and insights

Measure initial reactions, uniqueness, appeal, likability, believability, and relevance to understand how well your concepts are received by your audience. You’ll gain valuable insights into key metrics that determine the success of your concepts. 

Fuel Cycle’s statistically tested scorecards provide detailed performance analysis, allowing you to identify the top-performing concepts for each metric and make data-driven decisions.

Actionable recommendations and customization

The Concept & Creative Screening report provides you with automatic scorecards, customizable statistical testing, and open-ended word clouds. You can uncover the overall winning concept, conduct drivers analysis to understand what factors contribute to success, and identify areas for improvement. 

You can leverage additional advanced analytics options like Key Segment Discovery and Significance Testing to further enhance your insights.

Accelerate decision intelligence.

By leveraging the Research Engine, which powers leading insight communities, brands forge connections with their key audiences and harness actionable insights that drive confident business decisions.