Limitless insights. Actionable data. Enterprise-wide.

Move beyond research that substitutes data gathering for customer intimacy, product leadership, and operational excellence. Instead, access actionable insights for the entire business group with Fuel Cycle’s Research Lifecycle Solution™.

Product Development

Product Development

Bring products to market with confidence.

Brands perpetually struggle to pinpoint exactly what their customers need, and expectations continuously go unmet. Fuel Cycle provides brands with a complete suite of tools that leads to innovation and helps capture customer feedback. From concept testing to user experience, product innovation has never been more accessible. Conduct a mix of qualitative and quantitative studies and bring your product to market with ease.

Product Development Research Tools

Concept Testing

Measure the potential viability of products and concepts before investing in development efforts.

  • What’s your brand’s next big idea?
  • Is the idea a good fit for your brand?
  • Will your current and new customers be pleased with these new concepts?

Fuel Cycle lets you…

  • Save time and money by testing the viability of a product/service before going to market
  • Decreases risk
  • Gather results in real-time
  • Increases success of product launch

Better test your concept:

  • Monadic testing
  • Reaction testing
  • Adoption testing
  • Migration testing
  • Segmentation analysis

Price Testing

In-home Usage Testing

Usability testing

Media & Advertising

Media & Advertising

Create content that impacts your audience.

In an increasingly noisy world, advertisers are tasked with an impossible challenge--producing memorable campaigns. Robust analytics give us more insights into trends and competitors, but it's all too easy to get lost in the noise. Fuel Cycle provides brands with a complete set of media research tools to survey and respond to the needs of the audience and takes the guesswork out of content ideation

Media & Advertising Research Tools

Concept Testing

Measure the potential viability of products and concepts before investing in development efforts.

  • What’s your brand’s next big idea?
  • Is the idea a good fit for your brand?
  • Will your current and new customers be pleased with these new concepts?
  • Are you standing out among your competitors?

Fuel Cycle lets you…

  • Save time and money by testing the viability of a product/service before going to market
  • Receive quick survey responses
  • Decreases risk
  • Increase audience engagement
  • Gather analytics in real-time
  • Uncover keywords
  • Increases success of product launch

Better test your concepts:

  • Monadic testing
  • Reaction testing
  • Adoption testing
  • Migration testing
  • Segmentation analysis

Ad/Message Testing

Media & Content Evaluation

Brand Marketing

Brand Marketing

Master the art of customer intimacy to become an iconic brand.

Branding is more than just plastering your name on every surface available. Consumers want a brand they can trust. 2018 has been a monumental year in ensuring customer data protection, and we expect this trend will continue in the years to follow. Fuel Cycle provides brands with a complete set of tools to deliver a unique and consistent brand experience that will leave customers wanting more.

Brand Marketing Research Tools:

Brand Health Tracking

A reliable way to measure and understand changes in brand perception over time, as well as know how you compare to competitors.

  • How do you know what consumers think of your organization?
  • How do you compare to competitors?

Fuel Cycle lets you…

  • Leverage one platform for insights + brand health tracking
  • Gather results in real-time
  • Track individual changes over time

Build Brand Equity

  • Brand Funnel
  • Brand Identity Testing
  • Competitive Benchmarking
  • Real-time feedback from engaged customers
  • Customers

Brand Loyalty Testing

Ad/Message Testing

Media & Content Evaluation

Customer Experience

Customer Experience

Deliver truly exceptional brand experiences.

Today's customer-centric organizations can't just meet expectations, they must delight their customers and ensure high satisfaction levels every step of the way. Fuel Cycle provides brands with a complete set of tools to map the customer journey, uncover pain points, and identify missed opportunities, and perfect overall CX strategies. Start conversations and prioritize customer's needs whenever, wherever, and however the customer wants.

Customer Experience Research Tools:

NPS

Predict future growth and measure customer satisfaction from the convenience of Fuel Cycle

  • What will your future growth look like?
  • Which segments are dissatisfied or likely to churn?

Fuel Cycle lets you…

  • Target any customer segment and create NPS campaigns for multiple audiences
  • Track performance over time with an array of useful dashboards
  • Use an array of mixed research methodologies to track customer sentiments
  • Set it and forget it. NPS campaigns can be set to recur automatically at any interval – weekly, monthly, quarterly or annually
  • Fuel Cycle NPS surveys appear inside emails to your customers, making participation a breeze and maintains high-satisfaction levels.

Usability testing

One platform. Better insights. More Impact.

Fuel Cycle empowers the entire organization with a deep, on-demand market understanding to solve the hardest research problems businesses face. Don’t settle for disconnected products, trackers, and tools — take control of continuous research, fully integrated, in one solution.

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