Fuel Cycle

Exploring Delight, Desire, and Needs with Brands

It’s natural to think that in today’s digital world you need to go viral to break through the noise. However, this couldn’t be further from the truth. Time and time again, we see that a deep connection with your community goes further than a viral moment. But how do we do this? In this talk, we’ll explore how some of the most relevant brands today, as well as some of the hottest underdogs, set themselves apart and grow a loyal fan base thanks to a deep understanding of their customer. Through exploring a few case studies, we’ll learn about new and established brands, what they are doing, and how they are bringing customer insights into their business to influence everything from their visual brand, to their community and partners, to their products.

Key Takeaways:

  1. Magic Spoon: The value of visual branding to evoke an emotion
  2. Peloton: The value of community and power of influencers
  3. Bumble: The value of insights to drive product development