Fuel Cycle

Gap Inc.’s Segmentation Story: Building a Culture Around Our Core Customers

Come learn about how Gap, Inc. successfully partnered across our 4 biggest brands (Old Navy, Gap, Banana Republic, and Athleta) to build a segmentation that has now been infused into the culture of how we work.

Learning Objectives:
– Building strategic partnerships and a core team to drive the work forward
– Lessons learned
– How we socialized and evangelized the message – then let others continue to carry the segmentation forward

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