Fuel Cycle

Putting the Voice of the Customer at the Heart of the Innovation Cycle

As one of North America’s largest real estate companies, Cadillac Fairview (CF) is constantly identifying new ways to drive an enhanced in-property experience for its office, retail, and mixed-use properties. As the manager of CF’s proprietary research panel, William Gibson will show how innovation ideas are stress-tested by CF’s loyal & potential customers, and how customer research is the fuel for priority-making.

Learning Objectives:
– Understand how CF’s research panel was successfully positioned as an invaluable asset within the company
– Learn about how the research was fitted into CF’s innovation cycle
– Get a snapshot into the decision points for CF’s innovation priorities, and how consumer research was put at the center of those moments (with a preview of some of the innovation-led products!)

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