Abercrombie & Fitch Co. is a global specialty retailer of apparel and accessories for men, women, teens and kids through its brands – Abercrombie & Fitch, Hollister, Gilly Hicks and abercrombie kids. A&F Co. is focused on keeping its customers at the center of everything it does – and to help achieve that goal, the company’s Global Customer […]
Wharton Customer Analytics Initiative (WCAI) is the world’s preeminent academic research center focusing on the development and application of customer analytics methods. Through an innovative “crowdsourcing” approach, WCAI enables academic researchers from around the world to help companies better monetize the individual-level data they collect about customers through the development and application of new predictive […]
Through online communities, product exchanges, panels, and more, Fuel Cycle offers the only all-in-one market research platform for brands to connect to their customers. With Fuel Cycle, organizations can quickly act upon reliable data to help predict the future of their industry and stay one step ahead of the competition. THEPROBLEM ELLE MAGAZINE NAVIGATES THE […]
Since 2016, Tufts Health Plan has been actively working to create an open and trusting relationship with their members. Insurance agencies have a complex identity in the media and in politics, and Tufts Health Plan has actively worked to combat that stigma by taking on VOC initiatives. With their personalized-branded online community, they have captured […]
Discount Tire’s top executives continuously stress ‘we are in the business of people that just happens to sell tires’. They are a company that strives to continuously align themselves with their client’s needs. Read how their online community has fostered an open-ended conversation with their clients and learn how this has positively impacted their company.
Trusted Media Brands, most notably known for publishing Reader’s Digest, has adapted to an ever-changing media landscape for nearly a century. Even still, they know that to stay relevant in a complex market, listening to their readers holds the key to success. In our latest case study see how Trusted Media Brands has leveraged their […]
With 90% of businesses primarily competing on customer experience, 2016 is the year that organizations need to become more customer-focused. But we know that is easier said than done. Instead of taking our word on how to make this difficult transition, hear directly from Rent-A-Center on how they sparked a customer-centric revolution.
Learn first hand how ELLE uses their online community for real-time dialogue with brand loyalists for data that powers advertising campaigns.