Amazon Go: The Radical New In-Store Experience
Last month, the world’s leading e-commerce giant unveiled its latest splashy PR announcement about an innovative retail concept called Amazon Go, a grocery convenience store that removes “checkout” from the in-store experience. According to the promo video, Amazon will combine a mobile app with “computer vision, sensor fusion, and deep learning” in order to execute […]
It’s A Mobile-First World
We now live in a mobile-first world. People are rarely without their smartphones, some even choose to sleep with them on. We use them to browse the web, communicate with friends and coworkers, and of course, we use them to shop and buy what we need. Data shows that more than a third of online […]
How Super Bowl Advertisers Can Avoid a $5M Mistake
Super Bowl commercials have taken on even more outsized economic power in recent years, as audiences become more fragmented across social and digital platforms, and fewer “tent-pole” events throughout the year draw diverse crowds of people to the TV set. This year, Super Bowl advertisers will reportedly spend nearly $5 million per 30-second TV spot, […]
Chatbots Are Set to Become the New Standard for Brand, Customer Interactions
One of the great hallmarks of customer and brand relationships is fast, reliable, and personalized communication. This is where chatbots are now changing the game. As consumers become more tech savvy, chatbots are set to become the new norm for forging sustained loyalty between customers and brands. A chatbot is simply a way for customers […]
Community Manager Spotlight: Rushita
In honor of Community Manager Appreciation Day we are starting a new blog post series – the Community Manager Spotlight. On the 25th of every month we will be highlighting one of our very own FUEL CYCLE Client Success team members. Their expert insights can be used to learn a little more about what it […]
AI: The New Customer Experience Order
Artificial intelligence, better known as AI, is being touted as having the ability to reshape the global economy. Not a new technology, AI is now gaining mainstream traction, similar to what happened with the Internet boom in 1995[i]. It’s even influencing customer experience by teaching computers how to learn and make decisions like humans do. […]
Talking With Your Company’s Most Valuable Asset
Online community platforms not only offer a unique, interactive tool for consumer research but are also a means to engage with your company’s most valuable assets – your customers. Following are five key elements of successful customer engagement. 1. Deliver value. Just like your business, your online community should have a clear value proposition. When […]
The Future Of Market Research In 2017
According to the latest industry reports, companies across the US are on track to spend roughly $16 billion this year on market research, a substantial figure that is also expected to double by 2020. This influx of investment reflects not only a growing demand for these services but also a transformation in how companies are […]