Community Manager Spotlight: Amelia
In honor of Community Manager Appreciation Day (January 25th) we have started a new blog post series – the Community Manager Spotlight. On the 25th of every month we will be highlighting one of our very own FUEL CYCLE Client Success team members. Their expert insights can be used to learn a little more about […]
How ELLE Uses Community Insights To Grow Advertiser Relationships
How does the world’s largest fashion magazine continually delight the evolving tastes of its culture-obsessed readers? Tasked with anticipating new trends before they go mainstream, the ELLE magazine brand development team originally launched its Inner Circle community to foster direct dialogues with influential consumers and fashion insiders. Over the years, these conversations proved valuable not […]
Geo-Targeting The Next Big Thing In Real-Time Customer Insights
A customer’s location can be just as important as their purchasing history. That is why brands are taking advantage of geo-targeting. Geo-targeting is basically a way of delivering content to any given customer based on their location. Where a customer is and has been can determine where they’ll be next, and allows businesses to be […]
Community Manager Spotlight: Cher
In honor of Community Manager Appreciation Day (January 25th) we have started a new blog post series – the Community Manager Spotlight. On the 25th of every month we will be highlighting one of our very own FUEL CYCLE Client Success team members. Their expert insights can be used to learn a little more about […]
Amazon Go: The Radical New In-Store Experience
Last month, the world’s leading e-commerce giant unveiled its latest splashy PR announcement about an innovative retail concept called Amazon Go, a grocery convenience store that removes “checkout” from the in-store experience. According to the promo video, Amazon will combine a mobile app with “computer vision, sensor fusion, and deep learning” in order to execute […]
It’s A Mobile-First World
We now live in a mobile-first world. People are rarely without their smartphones, some even choose to sleep with them on. We use them to browse the web, communicate with friends and coworkers, and of course, we use them to shop and buy what we need. Data shows that more than a third of online […]
How Super Bowl Advertisers Can Avoid a $5M Mistake
Super Bowl commercials have taken on even more outsized economic power in recent years, as audiences become more fragmented across social and digital platforms, and fewer “tent-pole” events throughout the year draw diverse crowds of people to the TV set. This year, Super Bowl advertisers will reportedly spend nearly $5 million per 30-second TV spot, […]
Chatbots Are Set to Become the New Standard for Brand, Customer Interactions
One of the great hallmarks of customer and brand relationships is fast, reliable, and personalized communication. This is where chatbots are now changing the game. As consumers become more tech savvy, chatbots are set to become the new norm for forging sustained loyalty between customers and brands. A chatbot is simply a way for customers […]
Community Manager Spotlight: Rushita
In honor of Community Manager Appreciation Day we are starting a new blog post series – the Community Manager Spotlight. On the 25th of every month we will be highlighting one of our very own FUEL CYCLE Client Success team members. Their expert insights can be used to learn a little more about what it […]
AI: The New Customer Experience Order
Artificial intelligence, better known as AI, is being touted as having the ability to reshape the global economy. Not a new technology, AI is now gaining mainstream traction, similar to what happened with the Internet boom in 1995[i]. It’s even influencing customer experience by teaching computers how to learn and make decisions like humans do. […]