Community Manager Spotlight: Jade
In honor of Community Manager Appreciation Day (January 25th) we have started a new blog post series – the Community Manager Spotlight. On the 25th of every month we will be highlighting one of our very own FUEL CYCLE Client Success team members. Their expert insights can be used to learn a little more about […]
Brands Face 50% Higher Revenue Risk In 2017
According to the latest forecast from research firm Forrester, fewer and fewer revenue streams are safe. Over the next twelve months, companies across B2B and B2C industries will face up to 50 percent higher revenue risk as customers appear willing to switch brands on a dime. This increased risk is a byproduct of ongoing trends: […]
3 Vital Ways To Humanize Customer Data
Stacy from Davenport, Iowa is in her early 50’s and has been buying products from a major beauty brand retailer for years. She is a stunning mother and wife whose beauty goals include creating a confident makeup look and ensuring her skin stays hydrated. Because of her busy schedule as a fulltime nurse, she prefers […]
Social Science Teaches Us Community is Vital to Brand Growth
It comes as no surprise that the strongest brands have the strongest communities. Brands such as Starbucks and Apple come to mind when thinking of powerful and enduring customer loyalty. An almost religious like quality surfaces from consumers when Apple debuts a new product or Starbucks seasonally changes its logo. And sure, these brands are […]
The Missing Customer Experience Element: Employee Engagement
It stands to reason that happy employees make great brand ambassadors. And, great brand ambassadors attract more customers. Those who study customer satisfaction find that, since employee engagement has a direct, positive effect on customer satisfaction, employers who take initiatives to increase the engagement of their client-facing workers are simultaneously taking steps to increase customer […]
Fake News And The Assault On Brand Identity
There’s no shortage of crises these days. From fake news to social media blunders to executives who misbehave, brands must constantly be on guard against issues that can quickly throw them into a tailspin. Surprisingly, preparing for such an event may be low on the priority list. In fact, only 54% of brands say they […]
Community Manager Spotlight: Amelia
In honor of Community Manager Appreciation Day (January 25th) we have started a new blog post series – the Community Manager Spotlight. On the 25th of every month we will be highlighting one of our very own FUEL CYCLE Client Success team members. Their expert insights can be used to learn a little more about […]
How ELLE Uses Community Insights To Grow Advertiser Relationships
How does the world’s largest fashion magazine continually delight the evolving tastes of its culture-obsessed readers? Tasked with anticipating new trends before they go mainstream, the ELLE magazine brand development team originally launched its Inner Circle community to foster direct dialogues with influential consumers and fashion insiders. Over the years, these conversations proved valuable not […]
Geo-Targeting The Next Big Thing In Real-Time Customer Insights
A customer’s location can be just as important as their purchasing history. That is why brands are taking advantage of geo-targeting. Geo-targeting is basically a way of delivering content to any given customer based on their location. Where a customer is and has been can determine where they’ll be next, and allows businesses to be […]
Community Manager Spotlight: Cher
In honor of Community Manager Appreciation Day (January 25th) we have started a new blog post series – the Community Manager Spotlight. On the 25th of every month we will be highlighting one of our very own FUEL CYCLE Client Success team members. Their expert insights can be used to learn a little more about […]