Tips & Tricks for Using the New Fuel Cycle Email Composer
Email campaigns are vital to the Fuel Cycle community experience. They are used for recruiting new members, notifying existing members of new activities and running NPS campaigns. It’s important for emails to be visual with easy-to-see calls to action. That is where the new Fuel Cycle drag-and-drop email composer comes in. This new feature makes […]
3 Ways to Engage the Passive Consumer
By Megan Subler, Senior Research Manager One thing I hear over and over from brands is that they don’t have a problem soliciting community feedback from loyal customers and “Brand Fans”. What they do struggle with is getting input from consumers who don’t really care about the brand, or, more importantly, consumers who dislike the […]
Deliver Exceptional Personalization Through Geofencing and Location Marketing
As more brands realize the value of mobile ad spending, the cost of ad expense has gone up. In August 2016, average mobile CPM for iOS devices was $3.92. As of April 2017, average CPM is $7.52 – a 92% increase. And with more brands competing for the same placements, the early mover advantage for […]
Mastering the Foundations of Market Research
By: Zoe Rose, Senior Research Associate Research is generally split into Quant and Qual Quantitative research methods emphasize objective measurements through the numerical analysis of data, often collected via survey. This type of research allows you to quickly collect a large amount of data and is useful for detecting patterns in human behavior. To put […]
What the Science of Binge Watching Can Teach You about Brand Produced Content
“Are you still watching?” That’s a familiar message millions of people receive during their binge watching sessions. If you’ve ever binged a show, you know the sensation of wanting to watch just one more episode. So you let the video autoplay. A few hours later, you realize that “just one more” turned into a late […]
Community Manager Spotlight: Zoe
In honor of Community Manager Appreciation Day (January 25th), we have started a new blog post series – the Community Manager Spotlight. On the 25th of every month, we will be highlighting one of our very own FUEL CYCLE Client Success team members. Their expert insights can be used to learn a little more about what […]
How Starbucks is Becoming a Mobile-First Juggernaut
Nearly 20 years ago—pre-proliferation of mobile phones—Starbucks tested a call-and-pickup method for ordering coffee from their store. The result was less than lackluster, with not enough infrastructure or bandwidth to support the changes, their initiatives quickly fell flat. But the steep learning curve for adopting new technologies has never derailed this industry leader into submission. […]
Netflix’s 400 Million Dollar Problem
What Should Streaming Services Do About Password Sharing? Over the past few years, online streaming platforms have taken a tolerant stance towards the growing prevalence of password sharing. Nearly one-fifth of adults in the US now regularly use borrowed login credentials, even as the occasional news headline scolds the practice as a “federal crime” that […]
The Secret to Community Recruitment through Social Media
A practical guide on recruiting community members using social media platforms. By: Narek Khachatryan, Product Designer Community recruitment is a critical first step in building the right audience to gain the right insights. With more and more community engagement and conversations about brands happening on social media, it is essential to recognize these social interactions […]
Niche is the New Mainstream: Media in the Digital Age
Entertainment is a hit-driven business. Or, at least, that’s been the wisdom passed down by generations of successful media companies. Thousands of new films and TV programs flood the market every year, but only a handful of blockbuster hits will make any money. Those companies that strike gold survive to play the content lottery again […]