Netflix's 400 Million Dollar Problem
What Should Streaming Services Do About Password Sharing? Over the past few years, online streaming platforms have taken a tolerant stance towards the growing prevalence of password sharing. Nearly one-fifth of adults in the US now regularly use borrowed login credentials, even as the occasional news headline scolds the practice as a “federal crime” that […]
The Secret to Community Recruitment through Social Media
A practical guide on recruiting community members using social media platforms. By: Narek Khachatryan, Product Designer Community recruitment is a critical first step in building the right audience to gain the right insights. With more and more community engagement and conversations about brands happening on social media, it is essential to recognize these social interactions […]
Niche is the New Mainstream: Media in the Digital Age
Entertainment is a hit-driven business. Or, at least, that’s been the wisdom passed down by generations of successful media companies. Thousands of new films and TV programs flood the market every year, but only a handful of blockbuster hits will make any money. Those companies that strike gold survive to play the content lottery again […]
Introducing FUEL CYCLE’s New Vice President of Strategic Accounts
FUEL CYCLE is excited to announce Mary Lou Barney as our new Vice President of Strategic Accounts. Mary Lou is bringing with her 30+ years of experience working with leading businesses to use research and insights to drive business performance. She has had the pleasure of taking on global responsibilities that have spanned 60 countries […]
The Future of Big Data
In the next three years, how will your competitors be using big data to reach customers? From what we know now, your competitors will use big data to know exactly how to interact with every customer. And it’s happening soon. This doesn’t give your business much time to prepare. Gartner reports that by 2020, prescriptive […]
Snapchats Fails at Personalized Advertisements
Snapchat is having a rough year. A recent earnings report showed user growth was only 5%, and free cash flow was negative $173 million – both down from previous reports. Ouch. It gets worse for the company. An NYU Stern professor compared investing in Snap to drunk driving, calling it the most overvalued company in […]
Introducing FUEL CYCLE’s Newest Sales Director
FUEL CYCLE is excited to announce the newest member to our growing team. With almost 18 years of experience in market research, Matt Worden is our latest expert and sales director. In the past 7 years alone, he’s helped over 50 major corporations understand and maximize their use of online communities and place customer dialogue, […]
From Our CEO
The credit card was one of the most important innovations for establishing and driving the growth of eCommerce. The origins of the credit card dates back as early as the 17th century, where pilgrims used credit or barter to buy goods and services. There was almost no access to a common currency that could support […]
Taking the Brand Out of Branded Content
It’s no secret that many consumers make purchasing decisions based on emotion. A recent Adweek article talks about, “Taking the brand out of branded content and putting the humanity back in[i].” Never have brands had such a golden opportunity, the article argues, to score major points with consumers by bringing stories to life—but they must […]
The Simple Answer to Employee Retention
A recent article published by Gallup referred to the problem of employee retention as a “war of talent.” While this may seem like a hyperbole, employee retention should be an organizational worry. An industry report conducted by Glassdoor found that when employees are ready to move on to a more challenging role, more than 70% […]