Improve Employee Happiness by Adopting an Online Employee Community
We know loyal customers are worth their weight in gold to any firm. That’s why by 2018 it’s projected more than 50% of organizations will redirect their investments to customer experience innovations. Engaged customers fuel business growth, and working to improve the customer journey is a worthy goal that will pay off big in the end. However, […]
3 Tips for Humanizing Data: Numbers Have Feelings Too
It’s no secret that big data plays a huge role in understanding consumers and personalizing the customer journey. In fact, big data is so important that it’s a top priority for most companies, drives an enormous opportunity for business improvement, and is projected to be a $50 billion business by the end of this year, […]
4 Ways to Give Thanks to your Customers this Holiday Season
The season of giving is finally here, and who better to thank than the people keeping your business up and running—your customers! The added benefit is showing gratitude to your customers is bound to increase your customer satisfaction scores. While saying thanks can go a long way, here are some tangible actions you can take […]
Seeing Past ROI and Understanding Market Research Value
Less than half of companies include market research in their marketing budgets. Furthermore, many organizations that do allocate a small portion of their budget, usually 10%, to market research are often quick to reduce budgets. Why? Because unlike other forms of marketing where ROI is easy to quantify (e.g. you can measure exactly how many conversions came […]
The Scientific Path to Innovation: The Iterative Nature of Online Communities
By: Zoe Rose, Senior Research Associate The book “Zero to One,” written by entrepreneur and investor, Peter Thiel, defines the differences between an innovation that makes incremental changes to a product, service, or experience, and one that brings a product, service, or experience into existence from nothing, or more cleverly, from “zero to one.” It […]
Augmented Reality Delivers Superior CX for Beauty Retailers
Virtual try-ons for makeup have been a science fiction dream for decades, but the tech to deliver on this promise is surprisingly complicated. Until now, the cost for both users and developers was simply too high to explore augmented reality (AR) applications. However, that’s all changed. Now brands – especially makeup brands – have new opportunities […]
What Happens When Grocery Goes Digital?
In August, Amazon announced plans to acquire Whole Foods, jolting the grocery industry, which had remained one of the few retail verticals not yet disrupted by e-commerce. The $13.7 billion acquisition has already taken its toll on other grocery giants including Trader Joe’s, Sprouts, and Walmart, as foot traffic from new Whole Foods shoppers climbed […]
How CPG Brands Can Adapt Their Strategies To Reach Millennials
Millennials consist of 75.4 million Americans, forming the largest segment of the population, and they’re undoubtedly an appealing target for CPG brands. Yet for some reason, brands struggle to attract this audience. Their unique buying habits and decision-making criteria have proven to be a challenge for brands. Do millennials rely solely on e-commerce for CPG […]
Quick Tips to Increase Engagement and Completion Rates for Online Communities
With our new email composer, we hope that our clients find new and exciting ways to engage members, promote new activities, and run NPS campaigns. The email composer makes creating customizable templates, images, and calls to action simple and fun to use. We recently spoke to our community managers, who work closely with our clients […]
Geolocation and Memory: How Technology Remedies a Common Research Problem
By: Ari Stillman, Senior Research Associate In market research, nothing matters more than accurate insights. It doesn’t matter how actionable they are unless they’re valid and reliable – terms for how well a study measures what it purports to measure and how replicable the study is if it were to be conducted again with a […]