Community for Customer Experience Strategy
Read on to discover: Trusted Media Brands, Inc. (TMBI), the publisher of Reader’s Digest, among other lifestyle brands, provides engaging content for millions of readers across the globe annually. In fact, recent data shows their global circulation rate at 10.5 million. Even with a large customer base, TMBI must strive to stay relevant and compete […]
Improving Customer Experiences with Market Research
Read to discover: The most common customer experience research methodologies Why customer experience research needs to be agile and continuous The ROI of research and how it leads to increased loyalty & retention Do you know how satisfied your customers are? Delighting your customers with quality products and services, impeccable customer support, and continual innovation […]
Market Research for Better Digital Experiences
Read to discover: Market research (MR) is an umbrella term representing all of the activities that a business does to gather information about its customers’ needs, wants, and preferences. The two main types of MR include qualitative and quantitative research. Qualitative market research calls explicitly for the collection of real human insights via in-depth interviews, […]
How to Reinvigorate Your Market Research Community
Read on to discover: Key internal and external drivers behind research communities at risk 4 areas of action to get your community back on track Best practices to promote a preventative mindset with stakeholders Launching a market research community is no simple task. From selecting a platform, identifying research goals, recruiting members, and getting stakeholder […]
The Pros & Cons Of Influencer Marketing
Read on to discover: Companies have long used celebrities to endorse and market their products. In the 1930s, Babe Ruth threw his name behind Red Rock Cola with a long string of movie stars following in his footsteps. Anyone with an affinity for breakfast cereal is familiar with seeing the faces of Olympians adorning a […]
User Experience for Healthcare Professionals
Read on to discover: As we age, healthcare becomes a non-negotiable part of our lives. Genetic factors and lifestyle choices we made in our youth start to catch up with us; the blissful ignorance about our blood pressure, cholesterol levels, and weight is gone, replaced with regular doctor visits, medications, and screenings for common conditions. […]
How to Avoid Marketing Missteps (Hint: MR)
Read on to discover: Common marketing missteps and how to avoid them Advice to proactively address marketing concerns Solutions to avoid mistakes before they’re made Marketing is an umbrella term for all of the activities businesses do to get customers interested in their product. Though there are different marketing goals, like building awareness or conversion, […]
Empowering Employee Communities
Read on to discover: The history of the Andon Cord in employee responsibilities A modern implementation of the Andon cord in digital initiatives Foresight into the future of employee experiences “Every team member has the responsibility to stop the line every time they see something that is out of standard. That’s how we put the […]
How to Create Magical Brand Experiences: 3 Cases
Read on to discover: Magic Spoon: The value of visual branding to evoke an emotion Peloton: The value of community and power of influencers Bumble: The value of insights to drive product development Tiktok has about one billion active users, a number that is growing by the minute. In short, 60-second videos users can share […]
Communities for Customer-Centric Organizations
Read on to discover: Online research communities are among the most popular and cost-effective ways for market researchers to capture real-time qualitative customer data. An online research community uses an internet platform to initiate, organize, and collect in-depth qualitative customer insights. Most communities are invite-only, composed of carefully recruited customers and a central community manager […]