% Stakeholder Engagement Strategy: How To Keep Them Interested In Research
In today’s ever-changing business landscape, brands struggle to keep up with the latest consumer trends. Continuous research communities offer a solution, allowing companies to harness the power of customer insights in real-time. Researchers have an audience they can tap into on-demand by using one centralized platform for discussion boards, diary studies, live chats, focus groups, […]
User-Generated Content As A Data Source
Think back to the last time you logged into Instagram, watched a TikTok, or got lost in a Facebook reel. As you view a tantalizing chicken recipe, watch a hilarious prank, or see an inspiring weight loss journey, you’ve entered the world of user-generated content. As it turns out, that chicken recipe utilizes McCormick spices, […]
Measuring Advertising Effectiveness: Why It Matters
Advertising takes many forms, especially in 2022. From sponsored social media ads to web banners ads, in-app ads, influencer posts, and video ads, advertising is everywhere, and it isn’t cheap. It is not uncommon for a business to spend 2% to 5% of annual revenues on advertising. However, the last three years have made many […]
Creating Seamless Digital Experiences Across The Customer Journey
“You can’t transform something you don’t understand. If you don’t know and understand what the current state of the customer experience is, how can you possibly design the desired future state?” – Annette Franz Creating a seamless digital customer experience isn’t limited to how easy your website is to navigate or how many click-thrus your […]
4 Benefits Of Agile Marketing
“Success is no longer about changing strategies more often, but having the agility to execute multiple strategies concurrently. And success requires CEOs to develop the right leadership capabilities, workforce skills, and corporate cultures to support digital transformation.”– Pierre Nanterme At their core, agile marketing campaigns are the antithesis of traditional marketing campaigns. Agility implies the […]
Blending Quant & Qual To Solve Customer Problems
Quantitative (quant) and qualitative (qual) market research are two different means to the same end: customer data. At a high level, quant and qual research output are the same. However, the data gathering methods and the stories the data tells are pretty different. Qual data is used to help identify customer needs, wants, behaviors, and […]
Why It Pays To Be An Insights Research-Driven Business
“Data are just summaries of thousands of stories—tell a few of those stories to help make the data meaningful.” -Dan Heath, bestselling author Today’s customers are changing more frequently than ever before in history. Thanks to COVID, the world is in limbo, and many customers are too. Brand loyalty is malleable, prices are sky-high, routines […]
Healthcare Industry Disruption: What You Need To Know
As we enter year three of the COVID-19 pandemic, the healthcare industry is transforming before our eyes, perhaps more so than it has in the last few decades. An unprecedented virus, social distancing, mask requirements healthcare worker burnout, vaccine mandates, supplying chain disruptions, and staffing shortages have made the health sector a ticking time bomb. […]
2022 Food & Beverage Industry Trend Predictions
Last year was a turbulent time for the food and beverage (F&B) industry. As the pandemic nearly came to an end last summer, industry experts expected more employees to return to the office, more kids to go back to school, and for society to return to some sort of post-pandemic “normal.” However, as we all […]
Top Challenges Facing CPG Advertising In 2022
The pandemic threw a monkey wrench in the economy as we once knew it, and it’s continuing to be disruptive, specifically for the CPG (consumer packaged goods) industry. With more families at home than ever before, demand for packaged foods and drinks, cleaning, fitness, and organizational products soared in early 2020 and has remained stable […]