Crypto, NFTs, and General Finance Trends
The finance industry, like all industries, was blindsided by the COVID-19 pandemic. Banks, lenders, and advisory firms had to dramatically alter how they did business, embracing a technology revolution driven by agile fintech (financial technology) startups. Mobile banking, digital trading, and online lending became standard fare for Millenials looking to invest, purchase a home, or […]
One Giant Leap – FC’s James Webb Telescope Reactions
May you always look up at the stars and be curious about the beauties and mysteries of the universe! This week at Fuel Cycle we are celebrating the first pictures from the James Webb Space Telescope, as well as the accomplishments of all humans and animals that brought us to this era of space exploration. […]
How Community Can Help Your Enterprise
Market research (MR) is the process of gathering consumer feedback on a company’s products or services. This can be accomplished quantitatively via surveys and polls or qualitatively through interviews and focus groups. Collecting customer data is critical for businesses of all sizes to better understand their target market, their behaviors, motivations, and pain points. Research […]
How To Drive The Highest Response Rate + Retention In A Community
Market Research Online Communities (MROCs) exist to help brands stay continuously engaged with their customers. With the spontaneous, real-time insights from a targeted audience, companies can make smart product, marketing, and operational decisions. As 66% of customers say they expect companies to understand their needs, an online community is an excellent way to do just […]
Create More Impact with Visual Customer Data
What are customer insights? Customer insights are used by businesses to gain a deeper understanding of their customers’ wants and needs by analyzing their behavior. As Tech Target explains, insights are the actionable motivations behind the wants and needs of customers that can be used to expand features, develop new products and create consumer benefits. […]
Democratization Of Research
There’s no “i” in team, and there’s certainly no “i” in research. Market research (MR) isn’t a one-person job, and it shouldn’t be a one-department job either. The democratization of research focuses on empowering cross-departmental teams within an organization to conduct their own research, analyze the results, and make relevant decisions. Although research democratization may […]
How To Best Use Qual In A Community Setting
If you’ve ever been in a focus group, agreed to be an in-home product tester, or answered questions about a brand’s products or services during a one-on-one interview, you’ve participated in qualitative (qual) market research. Qualitative market research studies customers’ behaviors, motivations, and opinions about a specific product or service. Qual research is primarily conducted […]
The Importance of Environmental, Corporate, & Social Sustainability
In 2022, the success of a business goes far beyond its profitability. Today’s customers expect more from the brand they purchase from; they expect that corporations are not faceless enterprises hell-bent on making a dollar; they want to know that companies are stewards of their communities and, more importantly, of planet earth. 77% of consumers […]
Plant-Based Food Trends To Watch
Have you ever seen a vegan with a bucket of Kentucky Fried Chicken? It may become a regular sighting, given the fast-food chain announced its new menu item, Beyond Chicken, in January. “The mission from day one was simple – make the world-famous Kentucky Fried Chicken from plants,” said Kevin Hochman, president of KFC U.S., […]
Empty Shelves And Empty Wallets
You know the feeling of getting your third choice substituted on your grocery order? Or the struggle when your procurement agents are buying microchips at double the regular price? Do you get nervous checking your stock portfolio and bank accounts, wondering how to stretch the budget? Us too, friend. In this blog, we’ll discuss how […]