This is my archive

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DE&I and Market Research

Diversity, equity, and inclusion (DE&I) is an essential topic for any company. In fact, it’s one of the top priorities for many businesses today. DE&I… Read More

DE&I

Testing 101-Max Diff

If you’ve ever been involved in user or product experience testing, you’ve probably heard of Max Diff. It can be used during the early… Read More

Testing 101-Conjoint Analysis

If you’re like most businesses, you want to know what customers think about your product or service. The answers to this question are critical to… Read More

Conjoint Analysis