Branded vs. Unbranded Insight Communities: Which is Right for You?
In the realm of market research, the choice between branded and unbranded insight communities can significantly impact the outcomes of your studies. Whether you opt for the familiarity and transparency of a branded insight community or the anonymity and unbiased feedback of an unbranded one, your decision ultimately hinges on your business objectives, priorities, and […]
Market Research 101: Finding and Curating the Right Audience for Insights Communities
In the realm of market research, it’s crucial (and challenging) to assemble the ideal participants for your Insight Community. Researchers face the perennial challenge of sourcing ample quantities of top-tier participants. Here, we delve into five strategies tailored to help you unearth potential participants in the dynamic landscape of 2024. Define the Perfect Fit Identifying […]
Consumer Trends: What to Expect in 2024
Each year, consumer behavior continues to evolve, shaped by a combination of economic, social, and technological factors. The Committee for Economic Development (CED) recently convened a CEO Trustee roundtable to discuss these trends in 2024 and their implications for our consumer-based economy. This blog will summarize some of the key takeaways from The Conference Board […]
The Critical Role of Digital Healthcare UX Design
The digital healthcare space is dynamic, with continuous innovations influencing the User Experience (UX) landscape. From mobile health apps to wearable devices, the market is witnessing a surge in solutions aimed at enhancing patient engagement and overall healthcare outcomes. For instance, virtual reality (VR) and augmented reality (AR) applications are being explored to provide immersive […]
Qual-at-Scale: How AI Can Revolutionize Unstructured Data
Qualitative research is a powerful tool to understand the needs, preferences, and motivations of your target audience. Yet it can often be under-utilized in favor of larger quantitative projects for perceived advantages such as being cheaper and faster to complete. However, that does not mean that larger quantitative projects are the answer for every type […]
How to Incentivize and Reward Participants in Market Research Online Communities
Market Research Online Communities (MROCs) are a valuable source of insights for businesses that want to understand their customers, test new ideas, and improve their products and services. However, creating and maintaining a successful online market research community is not easy. It requires a lot of planning, management, and engagement from both the researchers and […]
Attracting and Retaining Gen Z in Market Research Online Communities
In the landscape of market research, understanding and adapting to the preferences of Generation Z (Gen Z) is crucial for companies seeking to capture accurate insights. Gen Z, born between the mid-1990s and early 2010s, brings a unique set of characteristics and behaviors that differ significantly from previous generations. This blog explores the distinctive qualities […]
Why Concept Testing is Important in New Product Development
When it comes to product development, creating and launching a successful new product is a challenging endeavor. Innovation and creativity are essential, but the path to success often requires more than just a groundbreaking idea. This is where concept testing comes into play. In this blog, we will explore the significance of concept testing in […]
Are In-Depth Interviews Worth It? Exploring the Pros and Cons
Data-driven decisions can make or break a business, and finding the right method to gather insights is crucial. When exploring options, one approach to consider using is the In-Depth Interview (IDI). As most things do, IDIs come with both advantages and limitations. But by exploring how to conduct In-Depth Interviews effectively, and understanding how to […]
Decoding the Consumer Mindset with Qualitative Research
Qualitative research is all about diving into the real-world aspects of human experiences, opinions, and emotions. Where quantitative research provides a 10,000-foot view of consumer patterns or trends, qualitative research aims to uncover the ‘how’ and ‘why’ behind those behaviors. Whether in conjunction with a quantitative project or run as a standalone, qualitative research projects […]