How to Conduct Controlled Observation Research Studies In A Thriving Virtual World
When organizations need accurate consumer data regarding product testing, product placement, or how consumers genuinely interact with the brand, observational research is a reliable go-to over other research methods. As a quick review, observation research is one type of qualitative research where researchers observe participants’ behaviors and interactions instead of asking them to self-report via […]
A Marketer’s Guide to Message Testing
Anyone in marketing knows that driving traffic to their website is crucial in order to boost sales. However, it is not always clear how to get your customers to convert online. You’re deploying social media and google advertisements but is your marketing message actually breaking through the digital noise? How do you measure success? Your […]
Kickstart Your 2021 Agile Market Research Program
2021 marks a turning point. In the aftermath of profound disruption, a combination of agility, creativity, and customer obsession illuminate the way forward. Based on a Q&A with SurveyMonkey, we’ve put together the top trends for agile market research in 2021. This blog will touch upon each topic at a high level, but for the full details, be sure […]
Brand Storytelling With Confidence
Human emotion is the driving force behind most of our decisions, from what career we choose to what brands we use; emotion is at the core of why we do what we do, even if we don’t always know it. According to a Stanford study, it takes less than a second to make an impression […]
7 Market Research Trends to Look Out For in 2021
Market research is continually evolving to help brands stay ahead of the curve. And in 2020, a focus on conducting more efficient and impactful research meant that insights functions grew, despite a global economic downturn. Heading into the new year, things are only picking up steam. Here are the 2021 market research trends we think will be […]
How To Do Brand Loyalty Testing
The largest and most successful brands exist not only because they make great products but also because they maintain and grow their loyal following. Brand loyalty is achieved when a consumer identifies with a brand or product and selects that brand or product over others repeatedly. For example, some individuals prefer Coke over Pepsi, Nike […]
5 Ways to Build a Company Culture that Encourages Diversity and Inclusion Using Fuel Cycle
“Diversity and inclusion” are recent buzzwords in the business world, but their weight and importance are lightyears beyond your average trend. And just because organizations of all shapes and sizes are beginning to seriously self-assess, that doesn’t mean everything will magically improve overnight. Diversity and inclusion is for everyone, but it isn’t one-size-fits-all. Every organization […]
Amplifying Voices in Tech: Q&A with Black Girls CODE
Becky GomolkaExecutive AssistantFuel Cycle Back in June of this year, Fuel Cycle fostered partnerships with organizations that exist to give greater opportunities to people of color. Our hope was to extend our impact beyond monetary donations and do something that would last long after Summer 2020. When we found Black Girls CODE, we were excited […]
How to Evaluate Media Content
“When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results.” Robert Rose, Content Marketing Strategist and Author When it comes to evaluating the design of your website, business cards, brochures, or pamphlets, you likely pool […]
A 2020 Retrospective On Market Research
Back in March, when the COVID-19 pandemic was moving full-steam ahead, businesses prepared themselves for short-term changes in consumer behavior. However, many companies didn’t anticipate that almost a year later, we would still be in the thick of quarantines, shutdowns, and a “new normal.” As we enter the third wave of COVID cases sweeping across […]