Conducting market research on mobile devices comes with a unique set of challenges – optimizing display sizes, increased chances of survey fatigue, and a world of distractions on the same device, to name a few. That’s why it’s time to begin rethinking how we deliver market research projects to mobile users and how to create […]
Time is of the essence for your business. With that said, the ability to swiftly adapt to market changes can make or break a company. As such, expediting the market research timeline is a critical factor in gaining a competitive edge. In this blog, we’ll explore seven key strategies to reduce your market research timeline […]
Every market researcher’s biggest nightmare is for a client to say, “this doesn’t address our business issues.” However, this type of issue is prevalent; even if we pretend it doesn’t occur. Most reports don’t reach the expectations of clients – this is due to the wrong writing techniques being used. Rather than a focus on […]
Market research is not always a cut and dry process. In other words, you may want to gather telling customer data to inform business decisions, but you may not know what questions to ask on a survey or in a structured interview. And, that’s okay. There are market research methods (e.g., semi-structured/qualitative interviews) that help […]
In the dynamic realm of market research, staying ahead means embracing innovation. Traditional market research panels have long been the cornerstone of insights gathering, but are they truly worth the investment in today’s fast-paced digital landscape? Let’s delve into the nuances of market research panels and explore why Market Research Online Communities (MROCs) might just […]
In-depth interviews are a form of qualitative market research where researchers collect customer data from small, carefully selected participants. Researchers may utilize in-depth interviews when there is a need for insightful responses, quick turn-around time, and lower costs. Though this market research method has many advantages, there are several pitfalls that researchers will want to […]
In the realm of market research, the choice between quantitative and qualitative approaches can be pivotal. These two methods represent distinct avenues for gathering valuable insights, each with its unique strengths and weaknesses. But with Fuel Cycle, you don’t have to choose! In this blog, we’ll delve into the world of quantitative and qualitative market […]
Qualitative market research is a critical piece of any insights roadmap, but it is often left behind due to the methodological expertise and time-intensive analysis required by the data. However, just as the industry moved to leverage digital tools in conducting Focus Groups and In-Depth Interviews (IDIs), the same should be said for the insights […]
Research roadmapping, at its core, serves as a strategic blueprint to map out the primary research a business needs to conduct within a specific timeframe, typically a year. While simply brainstorming and recording all potential research needs in the year is a useful exercise to help identify budget, prioritize resources, and set stakeholder expectations, a […]
The world of market research is quite fast paced, and market research online communities (MROCs) have emerged as an invaluable tool for gathering insights, connecting with participants, and delving into the minds of your target audience. However, what often goes overlooked is the pivotal role that design plays in the success of these online research […]
