Blog Archives - Fuel Cycle

Diversity, equity, and inclusion (DE&I) is an essential topic for any company. In fact, it’s one of the top priorities for many businesses today. DE&I… Read More

Market Research 101: Finding and Curating the Right Audience for MR

The key to successful market research (MR) is having the right participants. One of the biggest challenges for researchers is getting large quantities of high-quality… Read More

Market Research Community Myths Debunked

To stay ahead of the competition and provide customers with the best experiences possible, businesses need to understand their customers in real-time. This means no… Read More

Applying Market Research to Holiday Shopping In 2022

The holiday season is the most critical time of the year for retailers and e-commerce businesses. It’s a time when consumers spend more than any… Read More

Powering Up Your Gaming With Fuel Cycle for DE&I

Introduction—Who Plays Video Games? What does a gamer look like– are they more likely to wear pajamas or a business suit? What jobs do they… Read More

What Is Delta Testing, And How Do You Do It?

User experience (UX) testing is the process of understanding end users, what they need, and what they value when interacting with a product, system, or… Read More

Testing 101-Monadic Testing

At some point, every company wants to test a new product, service, or idea. But what’s the best way to do that? Many organizations use… Read More

Achievement Unlocked: How Market Research Takes GaaS to the Next Level

Introduction Choose your fighter! GaaS or traditional gaming? In this blog, we’ll examine games as a service. Games as a service, or GaaS, is a way… Read More

Testing 101-Max Diff

If you’ve ever been involved in user or product experience testing, you’ve probably heard of Max Diff. It can be used during the early… Read More

Testing 101-Conjoint Analysis

If you’re like most businesses, you want to know what customers think about your product or service. The answers to this question are critical to… Read More

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