Quirk’s Dallas 2026 – How Sharpie at Newell Brands is Future-Proofing Insights with Community
Sample quality is shaky. Budgets are shrinking. Teams are leaner than ever. And AI feels like it’s circling. In this candid and energetic session, Amanda Parker from Sharpie shares how she turned industry pressure into opportunity by building and activating a consumer community through Fuel Cycle that drives speed, efficiency and real impact. Because we’re […]
5 High-Impact Use Cases for AI-Powered Customer Communities
AI-powered customer communities enable more than ongoing engagement. With AI-native architecture embedded into research workflows, communities become operational systems for continuous insight generation . Here are five high-impact use cases where we see enterprise teams applying AI-powered communities today! 1. Validating New Concepts Before Market Entry Use Case: A product or innovation team needs to assess demand for a new feature, service line, […]
The Myth of Continuous Research Without Continuous Infrastructure
Continuous research has become a common ambition for organizations trying to operate closer to their customers. The objective is straightforward: maintain ongoing feedback, validate decisions quickly, and reduce uncertainty by staying connected to real people. What often gets overlooked is the structural requirement behind that ambition. Many organizations pursue continuous research using infrastructure designed for episodic work. Over time, that mismatch limits what […]
The Biggest Market Research Trends to Watch in 2026
The insights industry is being fundamentally reimagined. As we move through 2026, artificial intelligence has shifted from experimental tool to essential infrastructure, regulatory frameworks are tightening globally, and consumer expectations for personalization are clashing with growing privacy concerns. Research leaders face a critical question: how do you turn AI potential into measurable business outcomes? This year marks a […]
How Insight Communities Accelerate Agile Product Development
Surrounded by rapid disruption, compressed release cycles, and heightened customer expectations, agile product development has become the operational standard. Yet agility is only as strong as the information ecosystem that fuels it. Organizations cannot iterate, prioritize, or de-risk decisions without real-time clarity into what customers value and why. This is one area where insight communities are a strategic differentiator. They […]
Beyond Prompts: Why Proven Methods Still Matter in the Age of AI
The rise of generative AI has created a wave of excitement and uncertainty in the world of research. With tools like ChatGPT enabling anyone to generate content or analysis with a few keystrokes, the temptation is clear: why follow a research methodology when you can simply ask an AI for answers? But here’s the truth: in enterprise research, proven methods are absolutely […]
TMRE 2025 – From Support to Strategy: Building an Insights Function Leaders Can’t Ignore
What does it take to build an insights function that leaders can’t ignore? In this session, Jeff Dahms of Physicians Mutual shares how he transformed research from a “nice-to-have” into a critical business driver—embedding insights into go-to-market plans, creating continuous customer feedback loops, and building organizational confidence in decision-making.
Why Qual Researchers Still Choose Between Depth and Scale, and Why They Don’t Have To
For years, qualitative research has lived with an uncomfortable tension. Teams either invest in deep one-to-one conversations that reveal the nuance behind human decisions, or they turn to high-volume methods that reach more people but flatten the richness of what they learn. Most organizations still treat this as a permanent constraint. You get depth, or you get […]
Rethinking Qual: AI That Listens, Sees, and Probes
In this webinar, we explore the emergence of perceptive AI: technology that not only hears responses, but also sees facial cues, reacts to behavior, and probes like a skilled moderator.
Hallucinations in AI: Why Research Leaders Need to Prioritize Trust
As we all know by now, artificial intelligence is changing the way insight teams operate. From automating qualitative analysis to accelerating reporting, large language models (LLMs) are reshaping workflows quickly. But AI doesn’t always get it right. Sometimes it makes things up. These “hallucinations” are not something to ignore. They turn into systemic risks that can erode credibility and derail decision-making. When AI Guesses, […]