Branded vs. Unbranded Insight Communities: Which is Right for You?

In the realm of market research, the choice between branded and unbranded insight communities can significantly impact the outcomes of your studies. Whether you opt for the familiarity and transparency of a branded insight community or the anonymity and unbiased feedback of an unbranded one, your decision ultimately hinges on your business objectives, priorities, and […]

Fuel Cycle Revolutionizes Research Collaboration with Introduction of Universal Connections 

SANTA MONICA, Calif. – April 9th, 2024 – Fuel Cycle, the best-in-class insights platform to revolutionize research, today announced a groundbreaking enhancement to its Research Engine platform: Universal Connections. This groundbreaking feature empowers users to run projects from their insight community with partners and tools that are not fully integrated with Fuel Cycle, reducing manual […]

Propelling Your Brand to the Forefront of Retail Innovation with Concept Testing 

Concept testing serves as a pivotal element within the retail industry, providing a vital mechanism for businesses to validate, refine, and optimize their ideas before introducing them to the market. In this session, Robyn Ryden, Consumer Insights Manager at Carhartt, and Eric Avissar, Sr. Manager, Customer Success, at Fuel Cycle, will illuminate how Carhartt’s collaboration […]

Market Research 101: Finding and Curating the Right Audience for Insights Communities

In the realm of market research, it’s crucial (and challenging) to assemble the ideal participants for your Insight Community. Researchers face the perennial challenge of sourcing ample quantities of top-tier participants. Here, we delve into five strategies tailored to help you unearth potential participants in the dynamic landscape of 2024.  Define the Perfect Fit   Identifying […]

Consumer Trends: What to Expect in 2024 

Each year, consumer behavior continues to evolve, shaped by a combination of economic, social, and technological factors. The Committee for Economic Development (CED) recently convened a CEO Trustee roundtable to discuss these trends in 2024 and their implications for our consumer-based economy.   This blog will summarize some of the key takeaways from The Conference Board […]

Market Research ChatGPT Cheat Sheet

ChatGPT presents an unprecedented opportunity to revolutionize the landscape of market research. By harnessing the power of ChatGPT, market researchers gain access to a dynamic toolkit that empowers them to unearth invaluable insights, cultivate meaningful engagements with target audiences, and steer decision-making processes with unwavering precision. This ChatGPT includes five impactful strategies for leveraging ChatGPT […]

The 2024 Guidebook to Mastering Insight Community Management

In the fast-paced world of market research, community management has become vital for connecting with audiences, gathering authentic feedback, and gaining actionable intelligence through valuable insights. Whether you’re new to community management or looking to enhance your skills, this eBook will equip you with the essential knowledge and strategies to excel in your role. We’ll […]

The Critical Role of Digital Healthcare UX Design 

The digital healthcare space is dynamic, with continuous innovations influencing the User Experience (UX) landscape. From mobile health apps to wearable devices, the market is witnessing a surge in solutions aimed at enhancing patient engagement and overall healthcare outcomes. For instance, virtual reality (VR) and augmented reality (AR) applications are being explored to provide immersive […]

How to Incentivize and Reward Participants in Market Research Online Communities 

Market Research Online Communities (MROCs) are a valuable source of insights for businesses that want to understand their customers, test new ideas, and improve their products and services. However, creating and maintaining a successful online market research community is not easy. It requires a lot of planning, management, and engagement from both the researchers and […]