The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions that drive growth. This guide […]
The Subscription Economy Needs Better Research: Are Brands Keeping Up?
The subscription economy is booming, with more brands shifting to recurring revenue models. But churn remains a major challenge—and acquiring a new customer can cost five times more than retaining one. Without real-time churn insights, brands risk losing subscribers before they can intervene. Traditional surveys and exit interviews don’t capture the full picture—continuous behavioral tracking […]
Fuel Cycle Signs GDQ Data Quality Excellence Pledge to Champion Data Integrity
At Fuel Cycle, we know that great decisions start with great data. In an era where insights drive everything from product innovation to customer experience, ensuring the quality, security, and integrity of data is more important than ever. That’s why we’re proud to announce that Fuel Cycle has signed the GDQ Data Quality Excellence Pledge—a […]
AI-Ready Market Research Checklist
Artificial intelligence is revolutionizing market research, enabling faster, smarter, and more efficient decision-making. But to maximize its potential, your organization must be AI-ready. Follow this step-by-step checklist to prepare, experiment, and scale AI in your research strategy.
The Insider’s Guide to Market Research for the Insurance Industry
For insurance providers, understanding consumer behavior is more complex than ever. The industry faces rising customer expectations, shifting economic conditions, and increasing competition from digital-first providers. To stay ahead, insurers must move beyond outdated research models and leverage agile, real-time insights that anticipate trends, improve customer engagement, and refine product offerings.
Insights vs. Instincts: What Really Drives Decision-Making in the C-Suite?
Despite living in the most data-driven era in history, many executives still rely on gut instinct over hard data when making high-stakes business decisions. But why? And more importantly, how can insights teams bridge the gap between data and intuition to drive smarter decision-making? This article explores why instincts still dominate in the C-suite, when […]
The Potential TikTok Ban – What Brands Need to Know Now
We’re not in the clear yet – talks of a TikTok ban are still looming and have sparked a wave of questions for brands: What happens if TikTok disappears? Where will your audience go? And how can you maintain the same level of engagement and influence without it? Fuel Cycle’s latest white paper, “Navigating the […]
2025 Trends in the Hospitality Industry and How Insight Communities Drive Success
The hospitality industry is undergoing transformative changes in 2025, driven by evolving traveler expectations and industry innovation. Going into 2025, hospitality brands need to embrace sustainability, personalization, technological integration, and wellness-focused offerings. Market research and insight communities help enable this evolution by providing real-time, actionable insights that help brands adapt quickly. Top Hospitality Industry Trends […]
Leveling Up Insights: Market Research Strategies for the Gaming Industry
The gaming industry is evolving fast, driven by a blend of technological innovation, shifting consumer behaviors, and intense competition. From console manufacturers and game developers to esports platforms and streaming services, every stakeholder is vying for attention in an increasingly fragmented landscape. To succeed, understanding the “why” behind player behaviors and preferences is no longer […]
2025 Customer Engagement Checklist
Engagement success in 2025 will depend on brands’ ability to be adaptive, data-driven, and customer-centered. With this checklist, you have a roadmap to create meaningful, long-lasting relationships with your customers. Start with a few actions each week, and build out your engagement strategy one step at a time. Use this resource as a guide for […]