DIY or Full Service? Find Your Research Fit — Fuel Cycle
DIY or Full Service? Find your research fit.
Answer 7 quick questions — we'll tell you which Fuel Cycle model is right for your team.
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Question 1 of 7
How would you describe your research team's current bandwidth?
Question 2 of 7
How does your team typically manage research projects?
Question 3 of 7
How do you typically find research participants?
Question 4 of 7
How often does your team run research?
Question 5 of 7
Once fieldwork closes, who handles data cleaning, processing, and analysis?
Question 6 of 7
What does a successful research output look like for your stakeholders?
Question 7 of 7
What's your primary goal right now?
Almost there
Where should we send your result?
Enter your details below to see which Fuel Cycle model fits your team.
Your result — Platform Self-Serve
You're built to run it yourself.
Your team has the expertise and bandwidth to own research end-to-end. Fuel Cycle's platform gives you everything you need — from study design through AI-powered delivery — without the overhead of managed services.
What you get with Fuel Cycle
Surveys, quick polls, focus groups, UX studies, and diary research — all in one platform
AI that designs studies, analyzes open-ends, synthesizes video, and generates reports automatically
An owned audience that deepens with every study through progressive profiling
On-demand panel access when you need fresh respondents — no separate vendor contracts
Connect your existing tools — Qualtrics, SurveyMonkey, UserTesting, and 20+ others plug straight in
Want to see the platform in action? We'll show you what it looks like for a team like yours.
You want control — with expert backup when it counts.
You run your own research, but you don't need to own every part of it. Fuel Cycle gives you the platform plus access to our research services team — fielding support, expert moderation, or full analysis help — scoped to what you actually need, project by project.
What you get with Fuel Cycle
Full platform access — run the parts you own confidently, every day
On-demand panel access through Dynata, Cint, Sago, and Prodege — with fielding QA included
Expert-led moderation for focus groups and in-depth interviews when you need a skilled moderator
Research services team available for study programming, analysis, reporting, or end-to-end projects
Credit-based services model — scope by task, so you only pay for what you use
Tell us what you're working on — we'll show you how the platform and services fit together.
Your team needs research outcomes, not more tools to manage. Fuel Cycle's Research & Insights services team handles the full engagement — design, recruitment, fieldwork, analysis, and delivery. You get insights you can act on; we handle the rest.
What you get with Fuel Cycle
End-to-end research management — from brief to final deliverable, led by our expert research pod
Qual and quant capabilities in a single engagement — focus groups, IDIs, surveys, and more
Fielding, moderation, data processing, and AI-powered reporting all included
Platform access included — grow into self-serve capability over time as your team scales
Dedicated research team and CSM who understand your categories and stakeholder context
Share what you need to get done — we'll scope out the right engagement for you.
Not a one-way door. Fuel Cycle covers the full spectrum — teams regularly move between self-serve, hybrid, and full-service depending on project complexity, team capacity, and business priorities. Whatever you start with, you can always dial it up or down.
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