Women in STEM and Market Research
Women belong anywhere they want to be! From Ada Lovelace to Mae Jemison, women have advanced the world through science, technology, engineering, and mathematics (STEM). In 2019, the US Census Bureau reported that there were 10.8 million STEM workers, but only 27% of those workers were women. And, women in STEM typically earn less than men; the […]
Market Research and Gen Z
Generation Z, or Gen Z, is the demographic cohort born between 1997-2012. The oldest member of this generation is currently 25 years old. Gen Z is the most ethnically and racially diverse generation to date, with 48% identifying as something other than white. This diversity extends beyond race and ethnicity and includes various perspectives on […]
Leveraging Brand Testing for a Competitive Advantage
Picture yourself walking into a Starbucks. What do you see, feel, and think? How do the walls look, the cups, the furniture? What do you order? Perhaps you see a few students studying in a corner or two men in suits having a business meeting. You feel excited about your first jolt of coffee and […]
ESOMAR Congress 2022
Sponsor | Toronto, Canada
UX Research With Communities
Qualitative research should be your first port of call if you want to understand your customers’ user experience better. Qualitative research allows you to validate your assumptions and design by speaking directly with users. It helps answer questions like: what are customers trying to achieve with our product? What barriers do they face in achieving […]
Fuel Cycle Offering New Solution for Multilingual Support, Removing Language Barriers to Ignite Action on Insights
Market research cloud leader adds new solution to support research in over 100 languages SANTA MONICA, Calif. – September 6, 2022 – Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies, today announced a new multilingual solution to enable brands to conduct research in over 100 languages. The new capability will allow […]
Pain Points in Key Verticals
In an increasingly digital and hybrid world, there is a significant push to compete online. People are actively online more than ever post-pandemic, resulting in changing consumer habits, new platforms and technology, and an exponential increase in information. From shifting consumer preferences in the CPG & Retail industry to dwindling numbers with in-person entertainment in […]
Fuel Cycle Introduces Additional Digital Experience Research Solutions, Expanding Ability for Customers to Improve UX
Market research cloud leader makes it easier for businesses researchers to test digital products pre- and post-launch SANTA MONICA, Calif. – August 30, 2022 – Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies, today announced a new set of applications for evaluating digital experiences, including pre-production prototypes developed in Figma or […]
Market Research Pain Points –Technology
The world of technology is a vast and ever-changing landscape. In the past few years, we’ve seen an explosion of innovation in fields like automation, cloud computing, artificial intelligence (AI), blockchain, and virtual reality. Companies are looking for new ways to solve old problems—and make money in the process. But these companies’ biggest challenges, like […]
Five Holiday Consumer Trends to Expect in 2022
What Consumer Habits to Watch for This Holiday Season Fall is just around the corner, and most retailers are already gearing up for the holiday shopping season. From back-to-school shopping, Halloween to Christmas, the second half of the year is usually a significant consumer spending period. However, this year several factors could impact consumer […]