How Community Can Benefit The Insurance Industry In The Impending Recession
The last three years have been tumultuous for all businesses; however, the insurance industry has weathered the pandemic storm with grace and flexibility. Many insurance companies improved their systems and capabilities with new technology, allowing them to avoid significant casualties during COVID-19 shutdowns. The seismic shift in business operations truly benefited the industry and capitulated […]
Using Market Research To Navigate Economic Uncertainty
It’s no secret that the economy is unstable right now. If you need evidence, just take a quick trip to the grocery store and observe the barren shelves and disproportionately high prices for items that were once considered “cheap.” Beyond consumer goods, a broader look at the economy shows more signs of turbulence ahead. In […]
Market Research Solutions for the Toy Industry
Today, more than ever, Americans have a love affair with shopping. It’s easy to see why when we live in a world where the dopamine rush of purchasing a new item is a mere click away. Although recent data tells us that consumers are slowing their superfluous spending to weather inflation, they still want to […]
Debunking Community Myths
Market Research Online Communities (MROCs) can be invaluable when executed properly. However, there are some common misconceptions around difficult implementation, cost implications, or the time commitment needed for their care. This eBook will debunk some common myths about market research and reveal the truth about MROCs – that they can help businesses thrive in challenging […]
Insights on the 2022 State of Streaming Entertainment
Ahh, the streaming wars. Initially promised as an answer to expensive and complicated cable TV plans, streaming services created an entertainment renaissance. Netflix, previously a DVD mail-order business, emerged as the forerunner with an add-free, under $10 service. Now, another change is upon the home entertainment landscape due to a proliferation of streaming services, tiered […]
Impact of Inflation on Consumer Lifestyles
Inflation is a major economic issue that affects every person in one way or another. As prices for essential goods and services continue to rise, many consumers find it harder and harder to make ends meet. It can erode the standard of living, distort consumers’ choices, and affect the very foundation of the US economy. […]
Reactive to Proactive: Transitioning to Customer-Led Decision Making
Customer insights should not be about validating decisions that have already been made. Instead, organizations should take a forward-looking approach, uncovering customer insights that enable smarter, faster decision-making across an organization. Abercrombie & Fitch Co. has implemented a research community to strengthen its insights strategy and stay proactive. Learn how the flexible and consumer-centric nature […]
Uncovering Actionable Insights at a Startup Pace
Particularly in fast-paced organizations, stakeholders and decision-makers have endless questions and need actionable insights. Still, insights leaders often question their ability to conduct thorough qualitative research with a limited budget and expedited timeline. How do you implement an efficient, agile qualitative research strategy in an environment that demands quick yet reliable results? Ro.co has found […]
5 Key Market Research Trends for 2023
This eBook will dive into the top 5 market research trends we see coming in 2023 and provide guidance on how to plan for them.
DE&I and Market Research
Diversity, equity, and inclusion (DE&I) is an essential topic for any company. In fact, it’s one of the top priorities for many businesses today. DE&I initiatives focus on policies, practices, and culture that promote equal opportunities for all employees regardless of race, gender, or other factors. Technology giant Apple has made diversity one of its […]