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CUSTOMER STORY | Sonos

Fostering Engagement: Sonos’ Collaborative Journey.

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Author: Kalyn Stockman

Kalyn Stockman is a Marketing Manager at Fuel Cycle, where she leads the social media and content strategy. With a degree in Business Administration (Marketing) from the University of the Pacific, Kalyn combines her expertise with a genuine passion for writing. She finds joy in crafting engaging and persuasive content that connects with audiences on a deeper level.

Incorporating DE&I Into Market Research

Diversity, equity, and inclusion, or DE&I, is an initiative to bring voices of people from underrepresented groups to the forefront of business and society. How can you weave DE&I into your Market Research strategy?

Webinar: Using Data to Tell a Story

Fuel Cycle’s clients are facing a potential economic downtown, which places extra importance on the need for effective and succinct market research – at a time when their budgets may simultaneously come under pressure. In response, they want to provide a quick, interactive learning session to help their customers better use the data they have […]

What Is Delta Testing, And How Do You Do It?

User experience (UX) testing is the process of understanding end users, what they need, and what they value when interacting with a product, system, or service. However, the challenge with traditional methods, like beta testing, is that it’s not continuous; The feedback becomes stale, and insights are fragmented. 5 to 15% of all development projects […]