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Author: Victoria Youngwall

Victoria is Fuel Cycle's Associate Director of Corporate Marketing, leading omnichannel strategies across events, demand generation, branding, and product-led growth. She began her journey at Fuel Cycle as the company’s first marketing intern and has since held roles such as Sr. Brand Manager and Design Manager. Victoria earned her BS in Electronic Media, Arts & Communication with a concentration in corporate marketing and branding from Rensselaer Polytechnic Institute.

User-Generated Content As A Data Source

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Think back to the last time you logged into Instagram, watched a TikTok, or got lost in a Facebook reel. As you view a tantalizing chicken recipe, watch a hilarious prank, or see an inspiring weight loss journey, you’ve entered the world of user-generated content.  As it turns out, that chicken recipe utilizes McCormick spices, […]

Measuring Advertising Effectiveness: Why It Matters

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Advertising takes many forms, especially in 2022. From sponsored social media ads to web banners ads, in-app ads, influencer posts, and video ads, advertising is everywhere, and it isn’t cheap. It is not uncommon for a business to spend 2% to 5% of annual revenues on advertising. However, the last three years have made many […]

Creating Seamless Digital Experiences Across The Customer Journey

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“You can’t transform something you don’t understand. If you don’t know and understand what the current state of the customer experience is, how can you possibly design the desired future state?” – Annette Franz Creating a seamless digital customer experience isn’t limited to how easy your website is to navigate or how many click-thrus your […]

Fuel Cycle Recognized on Two of Quirk’s 10 Top Research Companies Lists

a banner of the Award A Quirk's Top Company 2022 for Fuel Cycle in Advertising Research Concept Research & Testing

Fuel Cycle’s placements showcase continued efforts to provide brands with actionable research SANTA MONICA, Calif. – March 22, 2022 – Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies, today announced its placements on Quirk’s 10 Top Advertising Research Companies 2022 and 10 Top Concept Research and Testing Companies 2022 lists for […]

4 Benefits Of Agile Marketing

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“Success is no longer about changing strategies more often, but having the agility to execute multiple strategies concurrently. And success requires CEOs to develop the right leadership capabilities, workforce skills, and corporate cultures to support digital transformation.”– Pierre Nanterme At their core, agile marketing campaigns are the antithesis of traditional marketing campaigns. Agility implies the […]

Tech Showcase: Agile Brand Health Tracking

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Agile brand tracking is a key element that most brands are missing today. In fact, at the height of the pandemic, only 49% of consumers felt safe purchasing from brands they previously trusted.    According to executives at companies that value feedback is 20x more likely to be able to pivot successfully based on new consumer […]

Tech Forward: How to Use Research Technology to Empower Your Research Portfolio

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Every insight leader uses more advanced tools with less budget and father global reach than ever. The rapid emergence of technology in research gives us the opportunity to re-think how we generate (and embed) insights without having to compromise on time, costs or quality. In this session you will learn how to effectively harness these […]

Blending Quant & Qual To Solve Customer Problems

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Quantitative (quant) and qualitative (qual) market research are two different means to the same end: customer data. At a high level, quant and qual research output are the same. However, the data gathering methods and the stories the data tells are pretty different.  Qual data is used to help identify customer needs, wants, behaviors, and […]

Why It Pays To Be An Insights Research-Driven Business

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“Data are just summaries of thousands of stories—tell a few of those stories to help make the data meaningful.” -Dan Heath, bestselling author Today’s customers are changing more frequently than ever before in history. Thanks to COVID, the world is in limbo, and many customers are too. Brand loyalty is malleable, prices are sky-high, routines […]