How to Make Your Voice of Customer Program a Success
Most companies know that customer feedback is essential. However, many brands struggle with gathering, understanding, and using feedback effectively. A single survey is just not enough to know what customers want. A successful voice of the customer (VoC) program must go beyond basic market research and include ongoing feedback from various sources. Download our latest eBook […]
How To Avoid Undesirable Ads With Segmentation Research
Digital ads are everywhere. They can be seen on websites, mobile phones, social media channels, and even smartwatches. Because they are everywhere, digital ads are also expensive. Nearly $356 billion was spent on digital advertising in 2020 alone. Given the saturation of online promotions, customers have an inherent distrust of ads. According to a recent […]
Fuel Cycle Selects Canvs AI as Premier Text Analytics Solution on Fuel Cycle Exchange
New York & Los Angeles — April 25, 2022 — Canvs AI, the leading insights platform for text analytics, and Fuel Cycle, the leading insights community, panel and market research cloud provider, today announced that Fuel Cycle has added Canvs MRX to the Fuel Cycle Exchange (FCX) Marketplace for text analytics. Through the partnership, Fuel […]
% Stakeholder Engagement Strategy: How To Keep Them Interested In Research
In today’s ever-changing business landscape, brands struggle to keep up with the latest consumer trends. Continuous research communities offer a solution, allowing companies to harness the power of customer insights in real-time. Researchers have an audience they can tap into on-demand by using one centralized platform for discussion boards, diary studies, live chats, focus groups, […]
User-Generated Content As A Data Source
Think back to the last time you logged into Instagram, watched a TikTok, or got lost in a Facebook reel. As you view a tantalizing chicken recipe, watch a hilarious prank, or see an inspiring weight loss journey, you’ve entered the world of user-generated content. As it turns out, that chicken recipe utilizes McCormick spices, […]
Fuel Cycle Launches Integration With UserTesting, Expanding Ability for Companies to Access Customer Communities
New integration creates a seamless way to capture feedback from Fuel Cycle community members SANTA MONICA, Calif. – April 13, 2022 – Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies, today announced the launch of an integration with UserTesting (NYSE: USER), a leader in video-based human insight. The integration enables users […]
Measuring Advertising Effectiveness: Why It Matters
Advertising takes many forms, especially in 2022. From sponsored social media ads to web banners ads, in-app ads, influencer posts, and video ads, advertising is everywhere, and it isn’t cheap. It is not uncommon for a business to spend 2% to 5% of annual revenues on advertising. However, the last three years have made many […]
Creating Seamless Digital Experiences Across The Customer Journey
“You can’t transform something you don’t understand. If you don’t know and understand what the current state of the customer experience is, how can you possibly design the desired future state?” – Annette Franz Creating a seamless digital customer experience isn’t limited to how easy your website is to navigate or how many click-thrus your […]
Fuel Cycle Recognized on Two of Quirk’s 10 Top Research Companies Lists
Fuel Cycle’s placements showcase continued efforts to provide brands with actionable research SANTA MONICA, Calif. – March 22, 2022 – Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies, today announced its placements on Quirk’s 10 Top Advertising Research Companies 2022 and 10 Top Concept Research and Testing Companies 2022 lists for […]
4 Benefits Of Agile Marketing
“Success is no longer about changing strategies more often, but having the agility to execute multiple strategies concurrently. And success requires CEOs to develop the right leadership capabilities, workforce skills, and corporate cultures to support digital transformation.”– Pierre Nanterme At their core, agile marketing campaigns are the antithesis of traditional marketing campaigns. Agility implies the […]