Fake News And The Assault On Brand Identity
There’s no shortage of crises these days. From fake news to social media blunders to executives who misbehave, brands must constantly be on guard against issues that can quickly throw them into a tailspin. Surprisingly, preparing for such an event may be low on the priority list. In fact, only 54% of brands say they […]
Community Manager Spotlight: Amelia
In honor of Community Manager Appreciation Day (January 25th) we have started a new blog post series – the Community Manager Spotlight. On the 25th of every month we will be highlighting one of our very own FUEL CYCLE Client Success team members. Their expert insights can be used to learn a little more about […]
How ELLE Uses Community Insights To Grow Advertiser Relationships
How does the world’s largest fashion magazine continually delight the evolving tastes of its culture-obsessed readers? Tasked with anticipating new trends before they go mainstream, the ELLE magazine brand development team originally launched its Inner Circle community to foster direct dialogues with influential consumers and fashion insiders. Over the years, these conversations proved valuable not […]
Geo-Targeting The Next Big Thing In Real-Time Customer Insights
A customer’s location can be just as important as their purchasing history. That is why brands are taking advantage of geo-targeting. Geo-targeting is basically a way of delivering content to any given customer based on their location. Where a customer is and has been can determine where they’ll be next, and allows businesses to be […]
Passenger Announces FUEL BOT, Allowing Brands To Automate Insight Gathering With Mobile Chat Sessions
New ChatBot Feature Enhances Customer Insights Capability, Providing Brands with Deeper Intelligence into Audience Sentiment LOS ANGELES – Passenger, a global enterprise-grade community provider that offers companies a 360-degree view of the customer journey, today announced FUEL BOT, a new product in its FUEL CYCLE family of solutions. FUEL BOT is a chatbot that allows brands […]
Community Manager Spotlight: Cher
In honor of Community Manager Appreciation Day (January 25th) we have started a new blog post series – the Community Manager Spotlight. On the 25th of every month we will be highlighting one of our very own FUEL CYCLE Client Success team members. Their expert insights can be used to learn a little more about […]
Amazon Go: The Radical New In-Store Experience
Last month, the world’s leading e-commerce giant unveiled its latest splashy PR announcement about an innovative retail concept called Amazon Go, a grocery convenience store that removes “checkout” from the in-store experience. According to the promo video, Amazon will combine a mobile app with “computer vision, sensor fusion, and deep learning” in order to execute […]
It’s A Mobile-First World
We now live in a mobile-first world. People are rarely without their smartphones, some even choose to sleep with them on. We use them to browse the web, communicate with friends and coworkers, and of course, we use them to shop and buy what we need. Data shows that more than a third of online […]
Passenger Launches New Site & Changes Name from FUEL to FUEL CYCLE
New Site Better Showcases Passenger’s Extensive Enterprise Capabilities and Marks the Introduction of FUEL CYCLE, an Enterprise-Grade Community Solution Providing Customer Insights that Can Be Leveraged Companywide Passenger Inc., a global enterprise-grade private community provider that offers companies a 360-degree view of knowledge about their customers, today announced the launch of its new website. The […]
How Super Bowl Advertisers Can Avoid a $5M Mistake
Super Bowl commercials have taken on even more outsized economic power in recent years, as audiences become more fragmented across social and digital platforms, and fewer “tent-pole” events throughout the year draw diverse crowds of people to the TV set. This year, Super Bowl advertisers will reportedly spend nearly $5 million per 30-second TV spot, […]