Introducing FUEL CYCLE’s Newest Sales Director
FUEL CYCLE is excited to announce the newest member to our growing team. With almost 18 years of experience in market research, Matt Worden is our latest expert and sales director. In the past 7 years alone, he’s helped over 50 major corporations understand and maximize their use of online communities and place customer dialogue, […]
From Our CEO
The credit card was one of the most important innovations for establishing and driving the growth of eCommerce. The origins of the credit card dates back as early as the 17th century, where pilgrims used credit or barter to buy goods and services. There was almost no access to a common currency that could support […]
Taking the Brand Out of Branded Content
It’s no secret that many consumers make purchasing decisions based on emotion. A recent Adweek article talks about, “Taking the brand out of branded content and putting the humanity back in[i].” Never have brands had such a golden opportunity, the article argues, to score major points with consumers by bringing stories to life—but they must […]
The Simple Answer to Employee Retention
A recent article published by Gallup referred to the problem of employee retention as a “war of talent.” While this may seem like a hyperbole, employee retention should be an organizational worry. An industry report conducted by Glassdoor found that when employees are ready to move on to a more challenging role, more than 70% […]
The Perfect Online Community Cocktail
Our team of experts, who have worked day in and day out with clients to optimize insights, gave us their main ingredients for concocting the perfect online community cocktail—our wish is that you can implement these strategies into your own community and reap the rewards. Innovative Tools: Don’t be afraid to get creative with incorporating […]
How An Online Community Can Help Your Brand Avoid Major Missteps
It’s been quite a spring. With major brands in the news for missteps ranging from the failed Pepsi commercial to United Airlines’ woes, there’s been no shortage of controversies to make organizations reflect on how to avoid these types of fails. In fact, that’s what some of these situations have done. They’ve caused people to […]
What Makes Things Go Viral
A home video of two brothers sitting on a couch as one brother bites the finger of the other brother has been watched on YouTube nearly 1 billion times. The “Charlie Bit My Finger” video gained popularity in 2007 and has since reached pop culture notoriety that, quite honestly, has an arbitrary virality. There are […]
Generating Customer Insights From the Internet of Things (IoT)
“Big Data” may dominate the headlines, but increasingly there has been a recognition that Micro Data more accurately describes the opportunity for brands in the years ahead. The most valuable information a company can have consists, not of macro-level trends, but rather one-to-one customer data and intelligence that can strengthen relationships and foster longer-term profitability. […]
Community Manager Spotlight: Jamie
In honor of Community Manager Appreciation Day (January 25th) we have started a new blog post series – the Community Manager Spotlight. On the 25th of every month we will be highlighting one of our very own FUEL CYCLE Client Success team members. Their expert insights can be used to learn a little more about […]
The New Wave Of Market Research
Online communities are an intimate way of having a pulse on what your customers are feeling and saying about your product and brand. FUEL CYCLE recently conducted a survey asking Market Researcher’s questions on what their most valuable tools are for collecting data and maintaining a community. The results are reflective of a larger conversation […]