How CPG Brands Can Adapt Their Strategies To Reach Millennials
Millennials consist of 75.4 million Americans, forming the largest segment of the population, and they’re undoubtedly an appealing target for CPG brands. Yet for some reason, brands struggle to attract this audience. Their unique buying habits and decision-making criteria have proven to be a challenge for brands. Do millennials rely solely on e-commerce for CPG […]
Quick Tips to Increase Engagement and Completion Rates for Online Communities
With our new email composer, we hope that our clients find new and exciting ways to engage members, promote new activities, and run NPS campaigns. The email composer makes creating customizable templates, images, and calls to action simple and fun to use. We recently spoke to our community managers, who work closely with our clients […]
Geolocation and Memory: How Technology Remedies a Common Research Problem
By: Ari Stillman, Senior Research Associate In market research, nothing matters more than accurate insights. It doesn’t matter how actionable they are unless they’re valid and reliable – terms for how well a study measures what it purports to measure and how replicable the study is if it were to be conducted again with a […]
5 Best Practices For More Effective Recruitment Emails
With the announcement of our new email composer, which makes creating email campaigns easy and fun to use, we collected a handful of tips from our community managers. They work closely with our clients to ensure that insights are being optimized and that community members are satisfied and cared for. We want both our clients […]
A Deeper Dive into FUEL CYCLE’s Partnership with SurveyGizmo
In case you haven’t heard, FUEL CYCLE has officially partnered with SurveyGizmo, a web-based insights solutions platform that helps business professionals organize, collect, and take prompt action on data to better understand their customers, markets, products, and employees. With this partnership, SurveyGizmo’s solutions are integrated into FUEL CYCLE’s customer insights platform in order to offer […]
Design and Launch SurveyGizmo Campaigns Directly From Fuel Cycle
FUEL CYCLE (https://fuelcycle.com/), the leading market research and community intelligence platform, and SurveyGizmo (www.surveygizmo.com), an enterprise-grade survey and data insights platform and leader in empowering business professionals to make informed decisions, today announced a partnership to integrate SurveyGizmo’s solution into FUEL Cycle’s customer insights platform. The partnership was forged to offer FUEL CYCLE’s clients more survey options for […]
Avoiding The Bankruptcy Pitfall
Toys R Us filling for Chapter 11 bankruptcy marks the latest casualty in the retail death knell. Like so many other retailers who have gone before—Blockbuster, Circuit City, and Borders—this announcement was met with a mix of sadness but little surprise. It still isn’t clear if Toys R Us will be closing stores or what […]
Tips & Tricks for Using the New Fuel Cycle Email Composer
Email campaigns are vital to the Fuel Cycle community experience. They are used for recruiting new members, notifying existing members of new activities and running NPS campaigns. It’s important for emails to be visual with easy-to-see calls to action. That is where the new Fuel Cycle drag-and-drop email composer comes in. This new feature makes […]
3 Ways to Engage the Passive Consumer
By Megan Subler, Senior Research Manager One thing I hear over and over from brands is that they don’t have a problem soliciting community feedback from loyal customers and “Brand Fans”. What they do struggle with is getting input from consumers who don’t really care about the brand, or, more importantly, consumers who dislike the […]
Deliver Exceptional Personalization Through Geofencing and Location Marketing
As more brands realize the value of mobile ad spending, the cost of ad expense has gone up. In August 2016, average mobile CPM for iOS devices was $3.92. As of April 2017, average CPM is $7.52 – a 92% increase. And with more brands competing for the same placements, the early mover advantage for […]