Fuel Cycle Exchange: The Solution to the #1 Challenge Faced by Enterprise Insights Teams
By: Brandon Lee, Solutions Consultant at Fuel Cycle Today’s modern researcher has a vast and growing array of tools and methodologies at their disposal — whether it’s a widely adopted methodology like an online community or emerging methods such as applied neuroscience or prediction markets. Many organizations have to adopt a suite of research tools […]
How Honest Amazon Reviews Guarantee Your Business Integrity
With new user policies for all the GAFAs, Amazon marks a new chapter for its users: the progressive ban of fake reviews. According to NBC, more than 25 percent of the reviews online are fake. Some black market companies offer cheap fake reviews, and the temptation is high for businesses to use them. But the […]
Can Facebook Use Data-Mining to Lead the Dating Industry?
There was a major announcement at F8 earlier this month in San Jose. Facebook will launch “Date”, a new dating service. Facebook plans to restore faith with its users while increasing its data-mining. Its goal: outdo the implemented dating industry, from old-school Meetic.com to Millennial Tinder. With “Date”, FB makes up with its users With […]
Why Zara is Leading Tomorrow’s Fashion
Zara is transforming the way you shop. They want to take a simple shopping trip and transform it into a whole new experience. Zara is relying on a new “4Es” that many labels might have to follow to succeed in tomorrow’s market. 4Es: a new set of priorities From social media to a more self-expressing […]
Why Quant Funds Switch to Machine-Learning: The Future of Finance
Machine-learning algorithms should generate some $42 billion in annual ad spend by 2021. While experts speak of a “machine learning revolution,” this artificial intelligence might make it to a new level. Markets are keen to develop new tools for machine learning. Machine Learning leads a new financial transition Millennials represent both a future promising workforce […]
The Emotional Science Behind Big Data
As data scientists, it’s easy to think of data in terms of only engagement, marketing, and customer experience. However, artist, Laurie Frick, takes data science to a whole new level. In a recent podcast, NPR explains how Laurie Frick uses data to create art. Frick started out by tracking her sleep patterns and then turning […]
From Coachella to the MoMA: How AR is Changing the Arts Industry
Augmented reality has been struggling to attract major institutions. This year marks a major shift with big names using AR, such as MoMA and Coachella. How can this new technology enhance user experience? Is it tech-savvy enough to make it to a long run? Here are some ways AR is very likely to change the […]
Getting the Breakthroughs in Customer Data Your Organization Needs
More and more, companies are making decisions based on consumer data. Most of the data is good. Sometimes the data is bad. And when you’re fortunate, the data can be breakthrough. We recently onboarded a new client who came in confident that their core consumer fell into a specific set of demographics. But during recruitment, […]
Fuel Cycle Exchange (FCX) Debuts at MarTech Conference
MarTech Conference — Fuel Cycle, today announced the launch of Fuel Cycle Exchange (FCX), an industry-first platform that aggregates insights tools, providing an all-in-one solution for market researchers to power their entire research lifecycle. FCX enables Fuel Cycle customers to centralize their research activities on a single platform to support product development, shopper insights, customer experience, […]
Amazon Set to Launch Delivery Service: How UPS and FedEx Can Fight Back
Amazon recently announced that they will be providing their own shipping services. These shipping services will start only in Los Angeles and for companies that sell merchandise through Amazon’s website. However, as Amazon’s shipping services move forward, they are expected to vie with UPS and FedEx. What can these two companies do to make sure […]