Fuel Cycle Awarded L.A.’s Best Tech Startup of 2019
On the evening of Friday, October 11th, L.A.’s rising tech stars convened at Cross Campus for the 2019 Timmy Awards in celebration of each other. The Timmy Awards were created in 2014 by Tech in Motion, a North American event series that has connected local tech communities across the U.S. and Canada for almost a decade. The awards are reserved for […]
Focus Groups for Market Research
Over the years, focus groups have been credited with everything from the conception of Barbie to the perfection of Betty Crocker cake mix to Southwest Airlines’ consistently friendly flight staff. Marketers have long used the small-group format to plumb the cultural subconscious and hear directly from employees and customers. In recent years, some critics have […]
5 Practices That Are Changing Market Research
The last 100 years have witnessed unprecedented technological advancement that has impacted virtually every industry. As businesses prepare to shape the future of innovation, it’ll be critical to utilize the most advanced market research methodologies available. Here are 5 game-changing practices we predict will change market research forever: Insights Democratization + Research Automation The demand […]
What is User Research?
Websites, mobile apps, interactive digital displays…what do these have in common? UX design. These are just a few examples of the many digital assets brands are using to convert their target audiences. But one thing that’s certain, is that their functions have all been carefully strategized to appeal to the user. A substantial amount of […]
The Top 5 Business Research Methods
Companies that understand precisely what their customers need do an excellent job of fostering customer satisfaction and retention. The value of retention is unmatched, considering boosting customer retention rates by just 5% increases profits anywhere from 25% to 95%, according to Bain & Company. However, it’s critical to remember that the ability to obtain a complete view […]
What does SDK mean?
If you’ve ever brushed elbows with the world of digital platforms, then you may have heard of the acronym SDK. If you’re a web developer, you probably know all about it. But if you’re a market researcher and are just vaguely familiar with it, this your Intro to SDKs class or SDKs 101. SDK goes […]
What is a Digital Customer Experience?
While it may sound like something directly out of a Sci-fi television show, the digital experience is actually something that most of us are all too familiar with. In fact, most of us have digital experiences multiple times a day when we interact with our various technological devices. In regards to digital experiences within the […]
Fuel Cycle Takes Insights to the Next Level with New Product Release
Fuel Cycle, the leading market research engine, today announced the general availability of its updated P2 Engine and Quick Polls to current customers utilizing Fuel Cycle research communities. The P2 Engine, which stands for the Progressive Profiling Engine, unifies research community member data from multiple sources. Quick Polls are a new research feature on Fuel […]
Fuel Cycle Appoints Calista Corley as Chief Revenue Officer
Fuel Cycle, the leading market research engine solution, today announced that it has appointed Calista Corley as their first Chief Revenue Officer. Calista will be leading Fuel Cycle into its next phase of growth as a company by scaling their revenue and sales teams across multiple disciplines. Her experience leading sales teams in other well-respected research firms […]
A Guide To Conducting In-Depth Customer Research
The global market research industry was worth over $76 billion dollars in 2018, and is only increasing. It’s no wonder why. Companies that hit the nail on the customer experience head consistently edge out the competition. Consider the following stats if you need a little extra convincing: Gaining customer insights is worth its weight in […]