Ensuring the Future: Mapping the Insurance-Buying Customer Journey
In this report, we focused on four core industries of insurance: health, auto, property, and life. We surveyed our respondents on their pre-purchase to post-purchase insurance buying experiences to chart the customer journey. Download the full report to view a detailed and intimate view of how customers are: Researching and deciding on a carrier Which […]
The Healthcare Boom: Insights for the Patient-Centric Organization
On March 13th, Mary Lou Barney, Vice President of Client Services at Fuel Cycle and Johnny Anderson, Client Success Associate at Fuel Cycle, took a deep dive into the impending healthcare boom and how data and insights can unlock the key to truly caring for patients. This webinar explores: The Drivers of the Healthcare Boom […]
The Buyers’ Guide to B2B Online Communities
Your relationship with your customer is your best source of predictive data, and your online community is a space to grow a dynamic and bidirectional relationship with your client—while aggregating actionable data. Against popular belief, the B2B buyer wants to interact with your brand, and we have active and engaged B2B clients who are proof […]
5 Tech Companies Disrupting Market Research
The latest Grit Report found that market researchers who are early adopters of new research technologies outperform their competitors across every industry. See what the most agile companies in the research space are doing to fuel innovation and growth in the industry See how you and your brand can better capture: Quick Video Analysis Itemized […]
Go For Research Gold: Capture Richer Insights With Video
Every month consumers watch and upload over 400 hours of video online. According to KPCB, video accounted for 74% of all online traffic in 2017. With so much content available online, how can researchers benefit from this new source of insights? In this webinar, Dave Carruthers, CEO & Founder of Voxpopme and Rick Kelly, Fuel […]
Tufts Health Plan
Since 2016, Tufts Health Plan has been actively working to create an open and trusting relationship with their members. Insurance agencies have a complex identity in the media and in politics, and Tufts Health Plan has actively worked to combat that stigma by taking on VOC initiatives. With their personalized-branded online community, they have captured […]
Characteristics of an Effective Market Research Department
Rick Kelly, Fuel Cycle CPO and Megan Subler, Senior Researcher at Fuel Cycle, outline and explore the makeup of effective market research departments. After surveying our database, conducting in-depth interviews with corporate researchers, and culling fieldwork, they have identified 3 key areas in which market research departments can grow. Quality of training Depth of research […]
Insuring Millennials: The Most Under-Insured Generation Webinar
A recent survey found that of any generation, Millennials were the “least likely to be engaged and the most likely to be disengaged” with insurance agencies. In our webinar, we detail how to engage and win over the most notoriously difficult to reach demographic, and how to enhance efforts in key areas: digital channels, UX, […]
Holiday Shopping Habits Report
E-commerce giants and digital disrupters have completely transformed shopping habits. Traditional retailers are having to navigate a new space entirely, and this report outlines key purchasing habits that bring insights to areas of decline and growth. Uncover prime shopping months Understand buying habits based on gender and age Discover the correct marketplace
Insuring Millennials: The Most Under-Insured Generation
Millennials are considered the most hard-to-predict consumers of any generation. Insurance providers are feeling at a loss. How do you ensure the most under-insured generation? The answer is to focus on key areas of opportunity to engage notoriously difficult-to-reach customers. Engage and foster a relationship as early as possible Prioritize direct channels over traditional models […]