Mobile devices hold a treasure trove of data with consumers increasingly making purchases and consuming media over the phone. Almost every industry is starting to ride the mobile wave, and market research is not immune to this growing trend. There are many advantages to conducting research over the phone, and the main one is accessibility.

Consumers are now moving to making digital purchases almost entirely on their smartphones, and the research industry is seeing this shift with online survey takers. Mobile surveys, ad spend on mobile marketing ads, and even data collection are moving to hand held devices. So where does the future of mobile marketing and market research stand?

See how mobile phones are changing market research and how you and your brand can better capture:

  • Resolves issues with engagement
  • Remedies the fallibility of memory
  • Creates a new avenue of personalization