The Future of Banking: Mapping the Financial Customer Journey
This report maps the financial customer journey through quantitative feedback from both customers and bankers. The consumer data has been cross-analyzed and compared across demographics that include income and age. Nearly 1000 consumers participated and over 200 bankers responded. Download this white paper now to gather insights into the pre-purchase, purchase, and post-purchase banking customer […]
The Top 5 Things Disrupting Market Research
The advent of new marketing technology means that marketers can access and sift through large troves of consumer data faster than ever before. Market researchers have worried about the possibilities of irrelevancy for years, but now face new challenges in their space. Download this infographic to see what is in store in the industry in […]
The Starters Guide to Launching an Online Community
The new wave of research innovation stems from a continuous approach to consumer engagement. A combination of online forums, discussion groups, surveys, and more are now being employed by businesses big and small in one sleek solution. How is your team approaching research in the new year? In this Guidebook, we detail how to launch […]
The State of CPG Market Research
The CPG industry has faced challenges in consumerism, competitive e-commerce offerings and pricing, and product innovation cycles that are in constant flux to name a few. To be a market researcher for a CPG company means supporting marketing, product, and beyond. In this report, we surveyed over 200 market researchers and cut the data based […]
Building Brand Trust: How Brands Like Nike Can Uncover Consumer Motivations of the Unconscious Mind
The unconscious mind has been deeply studied in the fields of psychology and neuroscience—and has now been leveraged into the market research space. Forward-thinking companies are using these techniques to understand the unconscious thoughts of their consumers to create winning campaigns and products. In this webinar, Rick Kelly, Fuel Cycle CPO, sits down with Anders […]
2018 Future of Market Research Report
Cutting-edge technologies and methods for aggregating, analyzing, and parsing big data has made waves in the academic and technological fields but has yet to capture more niche markets. The buzz words around passive data and big data have been swirling around market research for years, but no single solution has yet to solve the most […]
Data Security & Privacy: Paving the Way for Industry Leaders
Customer-first forward-thinking industries have been disrupting and changing the market over the last few years and now security and privacy is increasingly becoming a competitive advantage. How do entire organizations ensure the safety of their customer’s data while advancing their technology suite and capabilities? In this webinar, Rick Kelly, CPO, Marin Sarbulescu, VP of Research […]
The Rise of Peer-to-Peer & Branchless Banking
In the world of banking, consumers are moving in droves towards the easiest and frictionless tech solutions. Longstanding institutions are having to make way for new tech apps that are taking consumers by storm. Peer-to-peer sharing and services are examples of how fintech firms are leading the way in the finance industry. If you are […]
Checklist: Starting an Online Community
Online communities have become the leading way for enterprises to get to know their most valued customers. But that doesn’t make adopting an online community any less daunting. That is why we have created this comprehensive checklist to walk you through designing, launching, and maintaining an online community. Download this checklist and see: Everything you […]
How to Conduct Primary Market Research for Marketers
Market research provides marketers with vital information on behavior, preferences, and pain points of their target market. And yet, so few marketers have the time or resources to conduct research. But luckily enough, we have culled our years of experience in market research into this comprehensive guide. Gain specific knowledge on how to conduct primary […]