Emotional Marketing: Customer Decision-Making 101
Google knocked it out of the park in regards to emotional advertising this year. During the 2020 Super Bowl, they aired the Don’t Forget/Loretta commercial. I don’t know about you, but the tears were streaming. As a quick (and not nearly as stunning as the actual ad) recap, an elderly husband uses Google in an […]
Research Panels
As market researchers, our biggest goal is to collect and analyze insightful data that we can use to drive the bottom line. One way of doing that is by using research panels. Research panels are an effective way to collect information in a relatively budget-friendly way, but there ways to get the most out of […]
Fuel Cycle’s Response to Customers and Partners Amid COVID19 Crisis
Fuel Cycle’s Response to Customers and Partners Amid COVID19 Crisis The human and economic cost of the COVID-19 crisis is unlike anything the world has experienced for many decades. As consumers shift behavior dramatically, so does their interaction with brands. To stay afloat, companies need to identify these changes in demand and be able to quickly pivot strategies among resource and budgetary restrictions. Fuel Cycle, a leading experience management […]
Research Geek Podcast – “Ask the Experts” with Rick Kelly
Covid-19 Economic Pulse Survey
Due to the coronavirus pandemic, the global economy is changing. Fuel Cycle surveyed 501 Americans as Part 1 of an economic pulse study to uncover the details behind their new spending habits. The results reveal necessary insight for any business hoping to keep up in this strange new marketplace. Organizations that don’t keep up with customer demand won’t survive. Download this ebook to discover: Striking changes to the U.S. workforce and how income level impacts people’s confidence in the U.S. to recover economically How […]
Supercharge UX Research with Real-time, Agile Video
Sit back, relax and join Calista Corley, CRO of Fuel Cycle in this 30 minute virtual meet-up and learn how to “supercharge UX research with real-time, agile video.” You can expect to learn: How to navigate your research with minimal disruption using a live, powerful qualitative research solution for conducting in-depth interviews via video calls. How you can engage with participants from anywhere and on […]
Adapting to Business as Usual During & After COVID-19
The tidal wave that Covid-19 sent spilling across the world has impacted virtually every single one of our lives. Whether you feel a direct financial impact or are observing other businesses as they’re sent reeling into an economic whiplash, it’s not news to anyone that there is intense pressure on organizations to reach their customers […]
The Best Market Research Techniques for Your Business
Find Out Whether Your Brand is Essential to Customers Companies make customer-centered business decisions are the ones that customers rely on the most. But your business decisions are only reliable if your data collection methods are solid. Choosing the right techniques to conduct market research is the first step to beneficial data collection. Download this infographic to discover: The […]
What are Research Communities?
Online research communities are trending as one of the most popular ways for market researchers to capture qualitative customer data. In fact, 60% of respondents in the latest Greenbook Research Industry Trends report say they are using online communities. 82% show interest in research communities and 22% consider using them. It’s no surprise that market […]
Is Too Much Market Research Bad for Business?
Can a company run on its inventiveness and brilliance alone? We all know that there are multiple facets that make a business dive and thrive– dive into uncharted territory and thrive in its chosen market space. One of those facets is market research. Knowing the decisions that customers make and why they make them is […]