See the Future: Prediction Markets
If there was a way to see into the future, we could start planning for outcomes of events that haven’t happened yet. Wouldn’t that be great for people, businesses… even the world? What if we told you there was a way to predict (with high accuracy) the outcomes of future events? Don’t get too excited; time travel […]
Carhartt
Carhartt started running customer experience research 13 years ago, by mailing paper surveys. This highly manual method lacked efficiency, resulted in low response rates, and offered no opportunity to build brand affinity. In 2012, the company discovered MROCs (Market Research Online Communities) and worked with a market-leading provider for three years until Carhartt’s evolution outpaced […]
What is Employee Experience Management?
An article in Forbes reveals that while 89% of employers think that their employees leave because they aren’t being paid enough, only 12% actually do. What does this mean? It means that most people quit because of their experiences at work, not their paycheck. And if you think employee churn is a natural process of weeding out the individuals who aren’t […]
Total Ad Performance: Ad Effectiveness for Brand Integrity
Measuring ad effectiveness is imperative for organizations that are serious about growing profitably. Traditional ad effectiveness measurement determines the overall performance of digital marketing campaigns, but simply measuring the impact after deployment can only benefit the business so much. With Fuel Cycle’s Total Ad Performance, you can optimize campaigns in the design phase, assess campaigns in-flight, and track every point along your brand journey to ensure ultimate ROI on marketing investment. Attendees will learn: How to adapt to new demands for ROI in digital brand marketing The correlation between […]
4 Ways Marketers Can Build Better Campaigns with Qualitative Customer Feedback
Written by the UserTesting Team Net new leads, cost per acquisition and conversion, and click-through rate on pay-per-click (PPC) campaigns—these are all numbers you’re probably monitoring if you’re a marketer responsible for paid advertising. Or perhaps you’re focused on web optimization, then you’re more likely to be analyzing data points related to monthly website traffic, […]
What is Ad Effectiveness?
Digital advertising has declined nearly 20% YoY in the first half of 2020 due to widespread uncertainty around Covid-19 impact on ROI. Sales & Marketing is a major expense for brands in every industry with automotive, pharmaceutical, and retail sectors being among the highest-spending industries on advertising, but now that many businesses tightening their belts, marketers need to maximize efficiency of spend and measurement. In addition, world-wide lockdowns in response to Covid-19 have spurred a once-in-a-lifetime migration to online purchasing and […]
Agile Product Research How to Prepare for the New Future of Product Experience
From finance to healthcare to retail, product experience has been moving in the direction of digital for years. Some industries are ahead of the curve and were poised to sail forward through these times, while others are lagging. Learn how establishing even the basics of a solid product experience can revamp customer enthusiasm and secure a future for any brand. Attendees will learn: How […]
The Definitive Guide to Designing Mobile Surveys
The world has been changing for quite some time, but Covid-19 has greatly accelerated digital advancements and the adoption of technology, especially when it comes to market research. With non-essential businesses either closed or reopened with significant operational changes (i.e., curbside pickup or online ordering only), previous ways of connecting with customers and employees aren’t going to cut it. Committing to developing […]
The Insights Renaissance: How automation, machine learning, and the economic crisis are spurring innovation
As the world changes daily, so do business expectations and strategies market research team need to learn and deploy to keep up with changing behaviors of consumers. Having effective tools and implementing them efficiently and quickly matter now more than ever. These changes are driving innovation that high-performing market research teams must stay aware of to gain a competitive advantage and function with agility. Join […]
Technology for Agile Product Experience Management
Over 30,000 new products are introduced to the market every year, but 95% end in failure. To develop, launch, and gain adoption of a new successful product requires deep understanding of what consumers are interested in, what attributes appeal to consumers, and essentially what influences purchase decisions. What is Product Experience Management? Product experience management is the […]