Agile Market Research | How To Tell A Data-Driven Story
“Stories constitute the single most powerful weapon in a leader’s arsenal.” Dr. Howard Gardner, professor at Harvard University As market researchers, we live and breathe data, numbers, percentages, trend lines, and statistics. Measuring the customer experience is our bread and butter while evaluating advertising effectiveness is our coffee on the side. We lead with logic […]
UX: The Past, Present & Future
Did you know that the origins of UX can be traced right back to Ancient Greece? Since then, a lot has changed. Even from 1950 to today, the number of global UX professionals has increased by nearly 10 million. Such an exponential growth factor may have you wondering: what does the future of UX look like? In this […]
How to Be an Insight-Driven Organization
At the heart of every business transaction is a treasure trove of decisions made to reach that proverbial “x marks the spot.” Whenever a consumer clicks “add to cart,” signs a contract, or subscribes to services, you can bet that there were years of elbow grease and X vs. Y discussions behind the scenes that […]
Why Virtual Focus Groups Are Essential in Today’s Age
These days the world has gone largely virtual. Zoom calls have taken the place of in-person meetings, seminars are now webinars, and market research focus groups are now 100% virtual. Virtual focus groups ensure that companies get the critical information they need, without having to gather everyone in one place. This ensures a process that is […]
Agile Market Research Using Templated Surveys
Time is one of the most important tools when conducting agile market research. How can marketers save this precious resource to capitalize on continuous research while it’s still current? The solution lies with market research templates. These time-saving tools create automated processes and can reserve precious time and money for tight marketing campaigns or product launches. […]
Tools of the Future: Automated, Predictive & Collaborative
With Patrick Ip, V.P. of Product Marketing A conversation about the history of UX tools, where we are today, and where we might go.
How to Measure Ad Effectiveness
For most businesses, advertising is their primary means of bringing in new customers and retaining customers who have already purchased products in the past. While it is relatively straightforward to run ads, how can you tell if you’re doing it effectively? Not knowing what strategies and copy are performing best and are relating to your […]
What is Price Testing and Why is it Important?
Price testing in theory allows us to find the optimal price to charge for a product. While other factors like manufacturing, marketing, and wholesale costs also factor into this equation, it’s critical to maximize profit on a product to ensure funds for future endeavors and general expansions for the business can occur. One way to […]
The Connection Factor: What Sets Successful Brands Apart During Times of Change
Navigating change is hard. Especially when uncertainty plagues your everyday, planning for the future can feel downright impossible. No brand, department, or team will survive if they try to plan in a vacuum, and the companies that know this have risen to the top of their industries. In 2020 alone, the U.S. has experienced a devastating global pandemic, a […]
Your How-To Guide for Concept Testing Ad Campaigns
Concept testing is a valuable tool that can be used to test ideas to a limited audience as it pertains to ad campaigns – among other things – in marketing. Does your company currently conduct concept testing when running ads? If so, are you optimizing your tests to the best of your company’s ability? And […]