The Intersection of Market Research and UX
Recent global contextual shifts have created a surge in digital interactions. Customers are migrating to the convenience of online experiences and are increasingly unforgiving to digital products that can’t keep up. While market research insights certainly hold a place in digital product development, UX research is key to maintaining a seamless user experience and thus improving usability and retention. Hear Fuel Cycle’s VP of Product Marketing, Partick […]
Your Step-by-Step Guide to Virtual Interviews
The market research industry has long utilized online research methods to cut costs, increase convenience, and boost efficiency. The allure of virtual research has only grown with brands seeking real-time consumer data that allows them to remain agile at every turn, especially in the wake of COVID. Virtual interviews are an excellent way to gather […]
How To Increase Customer Retention In Financial Services
Customer retention is crucial to any service industry business’s success because customers are happy with what you provide and want to continue working with you. If no one wants to continue working with you, your business is, well…doomed. Customer retention is even more important than acquiring new customers for brand longevity. According to Harvard Business […]
Fuel Cycle Recognized for Best Company Outlook
Market Research Technology Provider Wins 2021 Comparably Award for Best Company Outlook Santa Monica, CA, April 5th, 2020 – Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies is recognized by the 2021 Comparably Awards for the category “Best Company Outlook.” This set of Comparably Awards are derived from sentiment ratings provided by employees who […]
4 Keys to Driving Your Customer Conversation Strategy in 2021
Written by: The Talkwalker Team Your customer matters more than ever in 2021. Luckily for you, you’re sitting on a wealth of data and research that’s just waiting to unlock the secrets to your customer conversation strategy. A winning strategy for customer conversations can drive brand and business success through increased loyalty, engagement and satisfaction. […]
What Venture Capital Can Teach Us About the Future of Market Research
Between the future of Market Research and the current landscape of leading companies are a batch of new venture backed businesses that are looking to redefine the industry. This session will explore the new companies that have been backed by venture dollars between the pre-seed to Series A phase, which should give us a glimpse […]
Untapped Potential: Listening Analytics & VoC in Corporate Strategy
This past year has taught us that customer behavior is never a given. As global context shifted, so did shopping behaviors, leaving some organizations scrambling to collect and integrate insights into their strategy. We’ve seen a surge in Voice of the Customer (VoC) programs, utilized to dive into the minds of customers so that businesses […]
How market research technology helps in customer-centricity
Fuel Cycle CPO, Rick Kelly joined Voxpopme VP of Marketing, Jenn Vogel on “Reel Talk: The Customer Insights Show” to discuss how market research technology helps in customer centricity. In this conversation, Jenn and Rick dive into questions about the market research industry’s ability to adapt to increased demands on speed, accuracy, and project volume, […]
Accelerating UX Research with Agile Technology
Meet the newest additions to Fuel Cycle’s agile research toolkit: Ignition and Live. Designed with UX researchers and digital product managers in mind, these purpose-built solutions drive agile insights throughout the innovation lifecycle for fast-moving product teams.
How Technology is Driving Advances in Strategic Leadership
Strategic leadership is key – if done right. With the continued push for speed and cost-effectiveness, top strategic decision-makers are turning to technology. Technology enables leaders to make data-backed decisions with the accuracy and speed required in our ever-changing environment. And things will only keep evolving in this direction. This session will explore why strategic […]