Market Research for Better Digital Experiences
Read to discover: Market research (MR) is an umbrella term representing all of the activities that a business does to gather information about its customers’ needs, wants, and preferences. The two main types of MR include qualitative and quantitative research. Qualitative market research calls explicitly for the collection of real human insights via in-depth interviews, […]
King’s Hawaiian – Hitting the Market Research ROI Sweet Spot
After experiencing a decade of consistent growth in distribution and awareness, King’s Hawaiian looked to identify a starting point for new and exciting ventures. But with traditional research tools, they couldn’t gather insights quickly enough to keep pace with evolving customer needs. As a result, they took a few risks with new products that didn’t […]
Fuel Cycle Reveals New Brand Identity Reflecting Mission to Ignite Action Through Insights
Fuel Cycle announces new logo and brand messaging to reflect the mission of Igniting Action through Insights. SANTA MONICA, Calif., September 29th, 2021 – Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies, announces the launch of its new brand identity and mission to Ignite Action through Insights. This evolution is a first stride in what will be a series of exciting updates from Fuel Cycle, all […]
How to Reinvigorate Your Market Research Community
Read on to discover: Key internal and external drivers behind research communities at risk 4 areas of action to get your community back on track Best practices to promote a preventative mindset with stakeholders Launching a market research community is no simple task. From selecting a platform, identifying research goals, recruiting members, and getting stakeholder […]
The Pros & Cons Of Influencer Marketing
Read on to discover: Companies have long used celebrities to endorse and market their products. In the 1930s, Babe Ruth threw his name behind Red Rock Cola with a long string of movie stars following in his footsteps. Anyone with an affinity for breakfast cereal is familiar with seeing the faces of Olympians adorning a […]
User Experience for Healthcare Professionals
Read on to discover: As we age, healthcare becomes a non-negotiable part of our lives. Genetic factors and lifestyle choices we made in our youth start to catch up with us; the blissful ignorance about our blood pressure, cholesterol levels, and weight is gone, replaced with regular doctor visits, medications, and screenings for common conditions. […]
Delta Testing: Getting It Right The First Time
Time and time again, we see hear stories of both established and up-and-coming brands launching a new product or campaign that strikes a deep chord with customers. Suddenly, they’re filling a gap that nobody else knew existed. It’s tempting to call it beginner’s luck or credit the corner of the market big brands had already […]
How to Avoid Marketing Missteps (Hint: MR)
Read on to discover: Common marketing missteps and how to avoid them Advice to proactively address marketing concerns Solutions to avoid mistakes before they’re made Marketing is an umbrella term for all of the activities businesses do to get customers interested in their product. Though there are different marketing goals, like building awareness or conversion, […]
Optimizing Qualitative Research for Mobile Technology
Due to a growing dialogue around diversity, equity, and inclusion, researchers rightly worry about representation in research – especially when it comes to qualitative research. Traditional focus group processes are unintentionally exclusionary, as less than 12% of the U.S. population can easily visit a research facility based on geography alone. And with 1-in-5 Americans being smartphone-dependent, digital mobile qualitative isn’t […]
Leading Healthcare into the Future: How Emerging Providers Improve Patient Care with Digital Experiences
Digital healthcare experiences have surpassed the traditional definition of telemedicine and telehealth. No longer restricted to contacting a specialist, healthcare experiences now encompass an astonishing range of activities that leverage online and technology-driven advancements. Innovations that seemed like far-fetched ideas a decade ago are now the reality of healthcare. These developments have placed patient experience at the center of healthcare. Download […]