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The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
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Quirk’s Dallas 2026 – How Sharpie at Newell Brands is Future-Proofing Insights with Community
Sample quality is shaky. Budgets are shrinking. Teams are leaner than ever. And AI feels like it’s circling. In this candid and energetic session, Amanda Parker from Sharpie shares how she turned industry pressure into opportunity by building and activating a consumer community through Fuel Cycle that drives speed, efficiency
Resources
The Full Qual Research Loop: 2 New Features
The qual research loop has two logistics problems that take more time than they should – but not anymore. The
Quirk’s Dallas 2026 – How Sharpie at Newell Brands is Future-Proofing Insights with Community
Sample quality is shaky. Budgets are shrinking. Teams are leaner than ever. And AI feels like it’s circling. In this
5 High-Impact Use Cases for AI-Powered Customer Communities
AI-powered customer communities enable more than ongoing engagement. With AI-native architecture embedded into research workflows, communities become operational systems for
Communities as Strategic Infrastructure
eBook Communities as Strategic Infrastructure The Operating System for Customer Understanding Table of Contents Executive Overview Organizations today operate in
The Myth of Continuous Research Without Continuous Infrastructure
Continuous research has become a common ambition for organizations trying to operate closer to their customers. The objective is straightforward: maintain ongoing feedback, validate decisions quickly, and reduce
The Biggest Market Research Trends to Watch in 2026
The insights industry is being fundamentally reimagined. As we move through 2026, artificial intelligence has shifted from experimental tool to essential infrastructure, regulatory
2026 Market Research & Insights Trends Report
Trend Report 2026 Market Research & Insights Trends Report Table of Contents Introduction The End-to-End Era: Turning AI into Action
How Insight Communities Accelerate Agile Product Development
Surrounded by rapid disruption, compressed release cycles, and heightened customer expectations, agile product development has become the operational standard. Yet agility
Beyond Prompts: Why Proven Methods Still Matter in the Age of AI
The rise of generative AI has created a wave of excitement and uncertainty in the world of research. With tools like ChatGPT
TMRE 2025 – From Support to Strategy: Building an Insights Function Leaders Can’t Ignore
What does it take to build an insights function that leaders can’t ignore? In this session, Jeff Dahms of Physicians Mutual shares how he
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