Market Research for the Technology Industry: Powering Innovation and Strategic Decision-Making
In today’s technology landscape, characterized by its fast-paced and ever-changing nature, market research plays an integral role in driving success. Companies in the technology industry are increasingly recognizing the value of market research in gaining a competitive edge, making informed decisions, and fueling innovation. In this blog, we will explore the significance of market research […]
Using Community Insights to Power Brand Refresh Initiatives
Audience insights are a critical component of key brand initiatives such as a brand refresh. However, it’s essential for brands to ensure that their methods of gathering these insights are both efficient and effective to maximize their impact. During a brand refresh for Glassdoor, their research community proved to be indispensable when conducting research around key […]
Market Research Pain Points –Technology
The world of technology is a vast and ever-changing landscape. In the past few years, we’ve seen an explosion of innovation in fields like automation, cloud computing, artificial intelligence (AI), blockchain, and virtual reality. Companies are looking for new ways to solve old problems—and make money in the process. But these companies’ biggest challenges, like […]