Beyond the Shelf: Insights Teams Empowering Retail & CPG Excellence
Webinar Beyond the Shelf: Insights Teams Empowering Retail & CPG Excellence In today’s dynamic market, CPG & Retail companies must navigate shifting consumer preferences—now further complicated by growing economic uncertainty and tariff impacts. Our latest research reveals alarming changes in consumer sentiment, including reduced spending, recession fears, and long-term financial concerns. In turbulent times, customer […]
The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions that drive growth. This guide […]
Navigating the Potential TikTok Ban: Insights for Brands
The potential TikTok ban has sparked discussions about the future of digital engagement, product discovery, and brand strategy. TikTok has become a powerhouse for consumer interactions, with 66% of users accessing the app multiple times per day and 83% relying on it to discover new products and brands. This white paper presents the findings of […]
Propelling Your Brand to the Forefront of Retail Innovation with Concept Testing
Concept testing serves as a pivotal element within the retail industry, providing a vital mechanism for businesses to validate, refine, and optimize their ideas before introducing them to the market. In this session, Robyn Ryden, Consumer Insights Manager at Carhartt, and Eric Avissar, Sr. Manager, Customer Success, at Fuel Cycle, will illuminate how Carhartt’s collaboration […]
Addressing Social and Political Issues in Retail: Insights from Consumer Survey
In today’s market, consumers want to engage with companies that share their beliefs and positively impact the world. This means that retailers must understand and address the issues that matter most to their customers to maintain relevance and attract new customers. According to a 2019 study, 64% of global consumers indicated that they would either […]