The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions that drive growth. This guide […]
Navigating the Potential TikTok Ban: Insights for Brands
The potential TikTok ban has sparked discussions about the future of digital engagement, product discovery, and brand strategy. TikTok has become a powerhouse for consumer interactions, with 66% of users accessing the app multiple times per day and 83% relying on it to discover new products and brands. This white paper presents the findings of […]
Leveraging Insight Communities for Superior Product Testing in CPG
For the Consumer Packaged Goods (CPG) industry, the ability to innovate and adapt quickly is crucial. With changing consumer preferences and fierce competition, traditional methods of product testing often fall short. Insights communities provide a dynamic and efficient way to gather actionable feedback from your target audience. This blog explores why leveraging a community approach […]
The Rise of Private Label in an Inflationary Economy
Rising inflation is driving significant shifts in consumer behavior. One of the most notable trends in the Consumer Packaged Goods (CPG) industry is the increasing preference for private-label products over mainstream brands. This shift is not merely due to the lower prices of private-label goods but also because consumers perceive greater value in terms of […]
Propelling Your Brand to the Forefront of Retail Innovation with Concept Testing
Concept testing serves as a pivotal element within the retail industry, providing a vital mechanism for businesses to validate, refine, and optimize their ideas before introducing them to the market. In this session, Robyn Ryden, Consumer Insights Manager at Carhartt, and Eric Avissar, Sr. Manager, Customer Success, at Fuel Cycle, will illuminate how Carhartt’s collaboration […]
Consumer Trends: What to Expect in 2024
Each year, consumer behavior continues to evolve, shaped by a combination of economic, social, and technological factors. The Committee for Economic Development (CED) recently convened a CEO Trustee roundtable to discuss these trends in 2024 and their implications for our consumer-based economy. This blog will summarize some of the key takeaways from The Conference Board […]
Addressing Social and Political Issues in Retail: Insights from Consumer Survey
In today’s market, consumers want to engage with companies that share their beliefs and positively impact the world. This means that retailers must understand and address the issues that matter most to their customers to maintain relevance and attract new customers. According to a 2019 study, 64% of global consumers indicated that they would either […]