Leveraging Insight Communities for Superior Product Testing in CPG

For the Consumer Packaged Goods (CPG) industry, the ability to innovate and adapt quickly is crucial. With changing consumer preferences and fierce competition, traditional methods of product testing often fall short. Insights communities provide a dynamic and efficient way to gather actionable feedback from your target audience. This blog explores why leveraging a community approach […]

The Rise of Private Label in an Inflationary Economy

Rising inflation is driving significant shifts in consumer behavior. One of the most notable trends in the Consumer Packaged Goods (CPG) industry is the increasing preference for private-label products over mainstream brands. This shift is not merely due to the lower prices of private-label goods but also because consumers perceive greater value in terms of […]

Propelling Your Brand to the Forefront of Retail Innovation with Concept Testing 

Concept testing serves as a pivotal element within the retail industry, providing a vital mechanism for businesses to validate, refine, and optimize their ideas before introducing them to the market. In this session, Robyn Ryden, Consumer Insights Manager at Carhartt, and Eric Avissar, Sr. Manager, Customer Success, at Fuel Cycle, will illuminate how Carhartt’s collaboration […]

Consumer Trends: What to Expect in 2024 

Each year, consumer behavior continues to evolve, shaped by a combination of economic, social, and technological factors. The Committee for Economic Development (CED) recently convened a CEO Trustee roundtable to discuss these trends in 2024 and their implications for our consumer-based economy.   This blog will summarize some of the key takeaways from The Conference Board […]

Addressing Social and Political Issues in Retail: Insights from Consumer Survey

In today’s market, consumers want to engage with companies that share their beliefs and positively impact the world. This means that retailers must understand and address the issues that matter most to their customers to maintain relevance and attract new customers. According to a 2019 study, 64% of global consumers indicated that they would either […]